Web Design Across London & the Home Counties
That Gets You Found.

It depends on the build. A small service-business site with proper SEO foundations starts in the low thousands. A bigger site with multiple service pages and local landing pages costs more. I don't sell fixed packages because no two businesses need the same site. Pricing is quoted upfront in writing, not drip-fed once you're locked in. The pricing page has the breakdown.

Most projects go live in 2 to 4 weeks. Discovery, architecture, build, optimisation, launch. If you need it faster, say so at the start and I'll tell you whether it's doable.

You speak directly to the person writing the code. No account manager in the middle. Sites are built on Astro instead of WordPress, which is why load times come in under half a second instead of three or four. And SEO, voice search and AI search are baked in from the first commit, not sold as extras six months later.

For a brochure or service-business site, Astro is the better choice in almost every case. It ships zero JavaScript by default, so pages are roughly five to ten times faster. No plugin bloat. No monthly security patches. No theme that quietly breaks when WordPress pushes an update. The catch: you can't log in to a visual builder and edit pages like you would in Elementor or Divi. If that's important to you, stick with WordPress. If you'd rather have a site that ranks and stays out of your way, Astro is the answer.

Core Web Vitals are three metrics Google uses to score how a page actually feels to use. Largest Contentful Paint is how fast the main content shows up. Interaction to Next Paint is how fast the page reacts when you click. Cumulative Layout Shift is whether things jump around as the page loads. Fail any of them and Google will rank competitors above you. Most WordPress sites I audit fail at least two.

Yes. Every site ships with Core Web Vitals in the green, on-page SEO, structured data, and the technical foundations Google looks for. Most clients see meaningful ranking movement within 60 to 90 days. How fast you'll see results depends on where you're starting from and how competitive your patch is.

A few quick signals. Run your site through PageSpeed Insights. If you're scoring below 70 on mobile, you have a problem. Check Google Search Console for Page Experience issues. If you're getting traffic but no enquiries, your conversion paths are likely broken. If you're getting neither, the issue is usually older: thin content, no schema, slow hosting, or no local SEO foundations. The free Visibility Snapshot covers all of this.

Yes, and it's the most common job. I audit your current site, find what's costing you visibility, then rebuild on Astro. Most clients see a 3x or better improvement in load speed and measurable ranking gains within 60 days of relaunch.

GEO is Generative Engine Optimisation. It's the work of structuring your site so AI tools like ChatGPT, Perplexity and Google AI Overviews cite your business when someone asks for a recommendation. More customers are asking these tools 'best plumber in Hackney' or 'physio near Sevenoaks' instead of typing into Google. If you're not structured to be quoted, you're invisible to those people.

SEO is ranking on Google's traditional search results. AEO (Answer Engine Optimisation) is being picked as the spoken answer when someone asks Siri or Alexa. GEO is being cited inside AI tools like ChatGPT and Perplexity. They overlap, but the structural requirements are different. A site optimised only for SEO will often miss AEO and GEO completely.

Depends what you're paying for. A bigger agency gives you process, account managers and a polished pitch deck. A solo operator gives you direct access to whoever's doing the work, faster turnaround, and usually a smaller bill because you're not funding an office, a sales team, or three layers of project management. For most local service businesses, the solo route works better. For a 200-page enterprise site, it doesn't.

Not really. I focus on service businesses — plumbers, electricians, clinics, trades, builders. If you sell products through an online shop, I'll send you to someone who specialises in Shopify or WooCommerce. Service businesses with a small product element (selling spare parts, say) are fine.

No. I work across Greater London and the Home Counties — Surrey, Hertfordshire, Essex, Kent. Most clients serve a specific borough or town rather than all of London.

Yes. You own the code, the domain, the hosting account, all of it. No platform fees. No proprietary builder you can't leave. If you ever want to move to another developer, you can take the whole site with you.

I can add at build time, or you can send changes to me and I'll do them. Most clients prefer the second option for big changes and the first for small text edits. No lock-in either way.

Yes, but only if it makes sense for your business. Some clients only need a properly built site and stop there. Others want ongoing monthly SEO, <a href="/google-business-profile-management" class="text-brand-cyan hover:underline">Google Business Profile management</a>, or both. No obligation either way. No long contracts.

A few things have to be in place. Your site needs clean, semantic HTML so the AI can parse it. You need structured data so it knows what your business does and where. You need clear, factual content that directly answers the questions people are actually asking. And you need third-party mentions — directories, reviews, local press — so the AI has multiple sources confirming what you do. The work is less about keywords and more about being the obvious answer.