Practical guides on Local SEO, AEO, and GEO for London and Home Counties businesses. Written by the people who do this work — not a content team following a brief.
SEO earns you a position in a ranked list. AEO earns you the single answer that gets spoken aloud or cited by an AI tool. Here is what separates them, why most UK businesses need both, and how to decide where to invest first.
Search engines return ten results. Answer engines return one. AEO is the discipline of making sure that one result is your business — whether someone is asking Google Assistant, Siri, Alexa, or ChatGPT.
Both terms get used in the same breath so often that many businesses assume they're interchangeable. They're not. Here's what separates them, why each matters, and why doing one without the other leaves half your customers unreachable.
Reading about SEO is useful. Knowing exactly where your business is losing customers online is more useful. We'll check your Google, voice search, and AI visibility and send you a plain-English breakdown of what to fix first.
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Google Reviews
"Highly recommend RankLocal. I was apprehensive at first as had been let down with a previous agency I used, but went with the Growth Engine and the level of insight, professional development and web exposure obtained from this was way above my expectation. Dan is clearly very knowledgeable in this field and extremely proactive."
Elliot Boorman
3 days ago
"Recently used Rank Local to redesign my website. Really happy with the finished product and the company were a professional outfit throughout the process."
Maximillian
Local Guide
4 days ago
"Thanks Rank Local — recently redone my website, very pleased with it, great work. Was a pleasure dealing with Daniel. We had our new site up and running within 3 weeks."
Daniel Byatt
4 days ago
"I had a site for my 1 man company for years that never really gained much traction so I decided to bring it up to date. Rank Local rebuilt the site and it looks so much better — modern and easier to navigate. I've already been contacted by people from the site so whatever they did, they did it right. Thanks again Dan."
Chevy Roach
1 week ago
"Excellent service and great people to work with. Sorted all our SEO ranking for 247 Cars with Google and we are on first page for all our service areas."
Andy Johnson
1 week ago
"Great service from Rank Local Agency. They redone my site — now I appear in AI search results for my business in Richmond. Using them for my social media management, all going well, nothing to fault. Recommended them to a friend also."
Daniel Brewster
1 week ago