Click-to-call on every page
Most trade work is booked by phone, from a phone. Not a contact form, not a button hidden in a menu — a number that dials when tapped, visible on every page. This one decision outperforms most redesigns on its own.
Web Design for Tradesmen
& Trade Businesses
Built to Win Jobs, Not Awards.
Tradesman website design delivered remotely, anywhere in the UK. A trade site has one job: the customer searches, finds you, taps your number. We build fast, mobile-first sites around that moment — live in 2–4 weeks, priced upfront, owned by you. It starts with our free SEO audit — the Visibility Snapshot.
The short version
What makes a tradesman website good?
A good tradesman website is built for the way trade work is actually bought: on a phone, quickly, by someone comparing three local firms. That means click-to-call on every page, one page per service so each real search has somewhere to land, proper pages for the towns you cover, trust signals — accreditations, insurance, real job photos — next to every call button, and load speeds that don't lose the visitor. Design awards don't book jobs; a site that answers the search and makes calling effortless does.
The spec
What a tradesman site needs to win work.
Six things most template sites get wrong — and every site we build gets right from day one.
Emergency and planned work, split
A burst pipe is a two-minute panic decision; a new bathroom is a two-week research decision. Trades with both need two conversion paths on one site — urgent searches get the phone number, planned ones get the proof and the quote form.
One page per service
'Boiler repair', 'fuse box replacement', 'flat roof repair' — real jobs come from specific searches, and a single services page can't rank for any of them. Every service you actually sell gets its own page, written around how people search for it.
Area pages for the towns you cover
Google rewards specificity: a proper page for each town you serve beats one page with a list of postcodes. We build them for the 5–10 areas that matter, not a copy-paste template for fifty.
Trust signals at the point of decision
Gas Safe, NICEIC, FMB, insurance figures, years in the trade, photos of your actual van and your actual work. On every page, next to the call button — not buried on an about page nobody reads.
Speed that keeps the visitor
Around 70% of trade searches happen on a phone, often on a bad connection. We build on Astro — pages load near-instantly, Google's speed tests go green, and the customer is reading your reviews while a competitor's slider is still loading.
From sign-off to live
The build, week by week.
Week 1
Audit and architecture
We review your current site, your Google Business Profile, your competitors, and the real searches in your area. You get a written summary of what's costing you jobs and the page plan for the new build.
Weeks 2–3
Build and content
Fast, properly structured pages on Astro: services, areas, trust signals, click-to-call, schema markup, conversion tracking. Copy written for how your customers search and decide, with photos of your real work — not stock.
Week 4
Launch and indexing
Site live, sitemap submitted, old URLs redirected so any rankings you'd built carry over. Then it's watched for the first 60 days, and anything Google flags gets fixed.
Pricing
What a tradesman website costs.
Quoted upfront like any decent trade job. No platform fees, no lock-in — you own the site.
Digital Launchpad
£499 setup
then £99/month
The starter rebuild: a fast, properly built Astro site with hosting handled and your Google Business Profile kept in sync. For trades whose current site is quietly losing them work.
Growth Engine
£1,495 setup
then £449/month
The full build: a 20–30 page architecture of service and area pages, plus ongoing SEO so the new site actually gets found. Where most established trades start.
Dominance Suite
£2,495 setup
then £649/month
For firms covering a region: five towns or service areas built as one interlinked system, with content and social handled monthly.
Everything each package includes: pricing & packages →
Based in London, working UK-wide
The build is delivered remotely and works the same anywhere in the UK. Trading in London or the Home Counties? The local page covers your patch in detail.
Common questions
What tradesmen ask before a build
What should a tradesman website cost?
Our packaged rebuild starts at £499 setup plus £99 a month, which covers the build, hosting, and a managed Google Business Profile. A full custom architecture — 20 to 30 service and area pages with ongoing SEO — is £1,495 setup plus £449 a month. Everything is priced upfront before work starts; there are no surprise invoices, and the only outside cost is your domain at £10–£15 a year.
How long does a tradesman website take to build?
2–4 weeks from sign-off to launch. The bottleneck is rarely the build — it's collecting your service descriptions, your coverage areas, and a few photos of real jobs. Come with those ready and the shorter end of the range is realistic.
Do I own the site, or am I locked in?
You own everything — domain, content, the site itself. There's no platform fee and no lock-in; the monthly fee covers hosting, upkeep, and profile management, and you can walk away with your site at any point. That's the opposite of the template-subscription model where cancelling means your site disappears.
Will a new website get me ranking on Google?
It moves several of the signals at once — speed, structure, service pages, schema, local relevance — and most trades see map pack movement within 60–90 days of a proper relaunch. But the website is one part of roughly fifteen local ranking signals. If you want the rest handled — profile management, reviews, citations, content — that's the SEO side, and it's a separate, month-to-month decision.
Do you only build for London tradesmen?
No — the build is delivered remotely and works the same for a roofer in Sheffield as a plumber in Surrey. We're London-based; if you trade across London or the Home Counties, the web design for London and the Home Counties page covers the local detail, and there are dedicated pages for each trade.
What does the free audit tell me?
Our free SEO audit — the Visibility Snapshot — gives you a straight verdict on your current site: how fast it really is on a phone, whether the conversion path works, which service and area pages are missing, how your Google Business Profile compares locally, and what a rebuild would involve. Written report within 24 hours, no call required.
How to start
Get a straight verdict on your current site. Free.
The Snapshot is a manual review, not an automated scan. We look at your site the way a customer does — on a phone, mid-search, comparing you to two competitors — and tell you what's costing you jobs. Written report within 24 hours.
- Your real load speed on a phone
- Your conversion path — how hard it is to call you
- Your missing service and area pages
- Your trust signals versus competing trades
- What a rebuild would involve, and what it wouldn't
Free · No call required
Get Your Free Tradesman Website Snapshot
Tell me your website and I'll send a written review within 24 hours — what's working, what's costing you jobs, and whether a rebuild is actually worth it.
Manual review · no sales call · reply within 24 hours — usually same day
Plumbing firm? Plumber website design → · Need found as well as built: SEO for tradesmen →