Click-to-call on every page
Most trade work is booked by phone, from a phone. So the number dials when tapped and shows on every page, instead of hiding behind a contact form or a menu. This one decision outperforms most redesigns on its own.
Website Design for Tradesmen
& Trade Businesses
Sites That Win You Work.
Tradesman website design delivered remotely, anywhere in the UK. A trade site has one job: the customer searches, finds you, taps your number. We build fast, mobile-first sites around that moment. They're live in 2–4 weeks, priced upfront and owned by you. It starts with our free SEO audit, the Visibility Snapshot.
The short version
What makes a tradesman website good?
A good tradesman website is built for the way trade work is bought: on a phone, quickly, by someone comparing three local firms. That means click-to-call on every page, one page per service so each real search has somewhere to land, and proper pages for the towns you cover. Accreditations, insurance and real job photos sit next to every call button, and the pages load fast enough to keep the visitor. Design awards don't book jobs. A site that answers the search and makes calling easy does.
The spec
What a tradesman site needs to win work.
Six things most template sites get wrong, and every site we build gets right from day one.
Emergency and planned work, split
A burst pipe is a two-minute panic decision; a new bathroom is a two-week research decision. Trades with both need two conversion paths on one site. Urgent searches get the phone number, and planned ones get the proof and the quote form.
One page per service
Real jobs come from specific searches like 'boiler repair', 'fuse box replacement' or 'flat roof repair', and a single services page can't rank for any of them. Every service you sell gets its own page, written around how people search for it.
Area pages for the towns you cover
Google rewards specificity: a proper page for each town you serve beats one page with a list of postcodes. We build them for the 5–10 areas that matter, not a copy-paste template for fifty.
Trust signals at the point of decision
Gas Safe, NICEIC, FMB, insurance figures, years in the trade, photos of your own van and your own work. They sit on every page, next to the call button, instead of on an about page nobody reads.
Speed that keeps the visitor
Most trade searches happen on a phone, often on a bad connection. We build on Astro as plain static pages, so they load quickly on a phone signal and the customer is reading your reviews while a competitor's slider is still loading.
How the first screen changes by trade
The spec above holds for every trade. What the customer needs to see first doesn't. The website pages below go into the detail for firms working across London and the Home Counties. The SEO pages cover ranking for that trade anywhere in the UK.
Trade What the site has to do Read more
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Builders
Extensions and loft conversions get weighed up for weeks, so finished projects and a clear quote process do the selling.
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Electricians
Certifications beside the call button, with one route for domestic jobs and another for commercial work.
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Heating and cooling
Boiler breakdowns in winter, air conditioning installs in summer, and service contracts to keep the year steady.
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Landscapers
Finished gardens turned into booked design consultations, with BALI membership shown where you hold it.
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Locksmiths
Independents up against national lead-gen brands, so the site has to prove you're local and be open about how pricing works.
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Painters and decorators
Most customers get three quotes. Photos of the finish and clear pricing are what win the comparison.
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Plumbers
Emergency callouts and booked boiler jobs need two different routes through the same site.
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Roofers
Leak callouts arrive in a storm. Re-roofs get researched for weeks. The site has to handle both.
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Waste clearance
Licence details up front, quotes from a photo, and load prices on the page before anyone asks.
From sign-off to live
The build, week by week.
Week 1
Audit and architecture
We review your current site, your Google Business Profile, your competitors, and the real searches in your area. You get a written summary of what's costing you jobs and the page plan for the new build.
Weeks 2–3
Build and content
Fast, properly structured pages on Astro: services, areas, trust signals, click-to-call, schema markup, conversion tracking. Copy written for how your customers search and decide, with photos of your real work rather than stock.
Week 4
Launch and indexing
Site live, sitemap submitted, old URLs redirected so any rankings you'd built carry over. Then it's watched for the first 60 days, and anything Google flags gets fixed.
Pricing
What a tradesman website costs.
Quoted upfront like any decent trade job. No platform fees, and you own the site.
Digital Launchpad
£499 setup
then £99/month
The starter rebuild: a fast, properly built Astro site with hosting handled and your Google Business Profile kept in sync. For trades whose current site is quietly losing them work.
Growth Engine
£1,495 setup
then £449/month
The full build: a 20–30 page architecture of service and area pages, plus ongoing SEO so the new site gets found. Where most established trades start.
Dominance Suite
£2,495 setup
then £649/month
For firms covering a region: five towns or service areas built as one interlinked system, with content and social handled monthly.
Everything each package includes: pricing & packages →
Our work
Three trade websites we've designed and built
A plasterer and painter in Harefield, a rubbish clearance firm in Chislehurst and a tree surgeon in Gerrards Cross. Hancock has a fixed-price quote form beside the opening, with 14 service pages and 27 area pages. RLE prices all 13 load sizes and takes quotes by WhatsApp photo. GX runs on six lean pages and a gallery that filters by job.
Plastering & painting · Harefield, Middlesex
Hancock Plastering & Painting
A plastering and painting firm's website, rebuilt with a fixed-price quote form beside the opening and a page for every service and area.
Website rebuild and local SEO
Rubbish removal & clearance · Chislehurst, south-east London
RLE Waste Clearance
A rubbish removal firm's WordPress site rebuilt with all 13 load sizes priced, a truck that fills as you choose, and quotes by WhatsApp photo.
Website rebuild and published prices
Tree surgery & fencing · Gerrards Cross, Buckinghamshire
GX Tree Care & Fencing
A tree surgery and fencing firm's WordPress site replaced with a lean six-page build and a gallery you can filter by job type.
Website rebuild and gallery
Based in London, working UK-wide
The build is delivered remotely and works the same anywhere in the UK. Trading in London or the Home Counties? The local page covers your patch in detail.
Common questions
What tradesmen ask before a build
What should a tradesman website cost?
Our packaged rebuild starts at £499 setup plus £99 a month, which covers the build, hosting, and your Google Business Profile kept in sync with the site. A full custom architecture (20 to 30 service and area pages with ongoing SEO) is £1,495 setup plus £449 a month. Everything is priced upfront before work starts; there are no surprise invoices, and the only outside cost is your domain at £10–£15 a year.
How long does a tradesman website take to build?
2–4 weeks from sign-off to launch. The bottleneck is rarely the build. It's collecting your service descriptions, your coverage areas, and a few photos of real jobs. Come with those ready and the shorter end of the range is realistic.
Do I own the site?
You own everything: the domain, the content and the site itself. There's no platform fee. The monthly plan covers hosting, upkeep and profile management on a 12-month minimum term, and if you ever leave, the site goes with you. That's the opposite of the template-subscription model where cancelling means your site disappears.
Will a new website get me ranking on Google?
It moves several of the signals at once: speed, structure, service pages, schema and local relevance. Map pack movement often follows within a few months of a proper relaunch, though nobody can promise a date. But the website is one part of roughly fifteen local ranking signals. Profile management, reviews, citations and content sit on the SEO side, and handing those over is a separate decision.
Do you only build for London tradesmen?
No. The build is delivered remotely and works the same for a roofer in Sheffield as a plumber in Surrey. We're London-based; if you trade across London or the Home Counties, the web design for London and the Home Counties page covers the local detail, and there are dedicated pages for each trade.
What does the free audit tell me?
Our free SEO audit, the Visibility Snapshot, tells you where your current site stands on four things: its speed, indexing, metadata and how it works on a phone; your Google Business Profile; where you rank today for your three main searches, like 'electrician Sheffield', on Google and on Maps; and whether ChatGPT and Google AI Overviews mention you. You get one written document by email within one working day, with the one thing I'd fix first. If that's a new site, I'll say so. No call required.
How to start
Get a straight verdict on your current site. Free.
I look at your site the way a customer does, on a phone and mid-search, then check your Google Business Profile, your rankings and whether AI tools mention you. You get one written document by email within one working day. It shows where you stand today, so it doesn't include backlink audits, ranking history, competitor reports or a review of another agency's work. I don't need any logins.
- Your site's speed, indexing, metadata and how it works on a phone
- Your Google Business Profile: categories, services, photos and reviews
- Where you rank today for three main searches, like 'electrician Sheffield', on Google and on Maps
- Whether ChatGPT and Google AI Overviews mention you
- The one thing I'd fix first, whether or not that's a rebuild
Rather talk it through? Call +44 7513 852234.
Free · No call required
Get Your Free Visibility Snapshot for Your Trade Website
Tell me your website and main town. Within one working day I'll email a written review with the one thing I'd fix first, and I'll tell you straight if a rebuild isn't needed.
A snapshot of where you stand today. Doesn't include backlink audits, ranking history or reviews of another agency's work.
Manual review · no sales call · reply within one working day
Plumbing firm? Plumber website design → · Want the site found on Google too? SEO for tradesmen →