Tree surgery & fencing · Gerrards Cross, Buckinghamshire
GX Tree Care & Fencing
A tree surgery and fencing firm's WordPress site replaced with a lean six-page build and a gallery you can filter by job type.
Website rebuild and gallery
Landscaper Website Design Across London & the Home Counties
Where Your Gardens Do the Selling
Nobody hires a landscaper because of the words on their website. They hire the firm whose finished gardens made them stop scrolling. Your best work is your entire sales argument, and most landscaping websites bury it in a gallery page three clicks deep, behind paragraphs about "transforming outdoor spaces". I build portfolio-led sites where the projects lead, the accreditations back them up, and the quote form filters out the tyre-kickers before they cost you a Saturday morning.
Portfolio-led layout Project pages per job BALI / APL surfaced Quote-qualifying forms Per-area landing pages
Free · No call required
Get Your Free Visibility Snapshot
A snapshot of where you stand today. Doesn't include backlink audits, ranking history or reviews of another agency's work.
Manual review · no sales call · reply within one working day
The problem
Beautiful Work, Invisible Website
Landscaping has a strange problem online: the trade with the most visual product tends to have the least visual websites. Firms that build £40,000 gardens present them as thumbnails in a cramped grid, unlabelled, uncredited, with no story. Meanwhile the copy does the heavy lifting it was never meant to do.
The customer researching a garden redesign in Richmond isn't reading your paragraph about passion for outdoor living. They're flicking between your photos and two competitors' photos, on a phone, deciding whose work they can picture in their own garden. If your photos are smaller, slower to load, or harder to find, you lose, even if your work is better.
Then there's the enquiry-quality problem every landscaper knows: the Saturday spent quoting a job with a fifth of the budget it needs. That's a website failure too. A site that shows real projects with honest scope, and asks the right questions on the quote form, sends you enquiries that are already half qualified.
✗ The landscaper site you probably have
✓ The site that books consultations
Gallery page, three clicks deep, no captions
Best projects on the homepage, each with its own page
Photos compressed into a tiny grid
Full-width before/after pairs shot from the same angle
"We do design, build and maintenance" in one line
Three services, three pages, three kinds of buyer
BALI logo in the footer, unexplained
Membership and installer guarantees explained where buyers look
"Contact us" form with one empty message box
Quote form that asks job type, budget band and timeframe
Dead quiet from October to February
Maintenance plans and next-summer planning content working the off-season
Coverage: "London and surrounding areas"
A proper page for each borough and town you serve
Show the work
How the Portfolio Is Built to Sell
Project pages, not a photo dump
Each significant job gets its own page: the brief, the before shot, the finished garden, materials used, rough timescale. A named project in a named area ("Courtyard redesign, Dulwich") ranks locally and sells harder than fifty unlabelled thumbnails in a grid.
Before and after, same angle
The single most persuasive asset a landscaper owns. A muddy building site turning into a finished garden, shot from the same spot, needs no copywriting at all. The site's layout is built around these pairs.
Filterable by the work you want more of
Patios, decking, planting schemes, garden lighting, driveways, full redesigns. Visitors jump straight to the work they're pricing, and you weight the portfolio toward the jobs you want to win next season.
What it takes
What a Landscaper Website Needs to Have
A landscaping site has one job: turn finished gardens into booked consultations, with enquiries qualified before you drive anywhere.
01
A portfolio that leads, not trails
Gardens are bought with the eyes. Your best finished work belongs on the homepage above the fold, not behind a "Gallery" menu link. Copy supports the photos, never the other way round.
02
Design, build and maintenance split properly
A £30,000 garden design client and a fortnightly mowing customer should never land on the same page. Each service gets its own page and its own conversion path.
03
BALI, APL and installer accreditations explained
Membership numbers where buyers can see them, with one line on what the vetting means. Marshalls or Bradstone approved status brings a workmanship guarantee. Say so, because the cheaper quote can't.
04
Per-area pages for your patch
"Landscaping Chiswick" beats "landscaping London" for the customer in Chiswick. Proper pages for the boroughs and towns you serve, each with local project photos where you have them.
05
A quote path that qualifies the enquiry
A short form that asks about the job type, rough budget band and timeframe. You stop driving across London to quote £800 jobs pitched at £8,000 expectations, and the serious enquiries arrive pre-sold.
06
Winter-proofing built in
Maintenance plan pages, seasonal content for the November planners, and a portfolio that keeps selling while the ground's too hard to dig. The site works the quiet months so spring isn't your only payday.
The process
How We Build a Landscaper Website
Most projects launch within 2–4 weeks. Want it live for the spring rush? Start in autumn and it's comfortably done.
Week 1
Audit and architecture
I review your current site, your Google Business Profile, your photography, and your competitors in the areas you serve. You get a written summary of what's costing you enquiries and the page architecture for the new build, including which projects deserve their own pages.
Week 2
Build
Fast, properly structured pages on Astro. Portfolio and project pages, service pages for design, hard landscaping and maintenance, per-area pages for your patch. Accreditations, quote forms, schema markup and conversion tracking baked in from the start.
Week 3
Content and photography
Copy written for how garden clients research and decide. Your real projects shot or selected properly, plus a simple shooting checklist so every future job feeds the portfolio. Review integration and final speed optimisation.
Week 4
Launch and indexing
Site goes live, sitemap submitted, old site redirected so existing rankings carry over. Conversion tracking confirmed. Watched for the first 60 days, with anything Google flags fixed as it appears.
Our work
A tree care site with a gallery that filters
GX Tree Care & Fencing in Gerrards Cross had a WordPress site that was slow on phones. We replaced it with six pages and a gallery customers can filter by job type, so someone pricing a new fence sees fences first.
Coverage Area
Landscaper Web Design Across London and the Home Counties
If you design, build or maintain gardens within an hour of central London, I can build the site you need.
Common Questions
Landscaper Website Design: Frequently Asked Questions
How much does a landscaper website cost in London?
A properly built landscaping site with project galleries, service pages for each discipline you offer, per-area landing pages, and full SEO foundations is our Growth Engine plan, at £1,495 setup and then £449 a month. The monthly fee includes hosting, care and ongoing SEO, and the minimum term is 12 months. A website-only build is also possible, priced as a fixed quote and paid in two halves, one at the start and one before launch. A smaller site starts at £499 plus £99 a month. One mid-sized patio or garden design project won through the site covers several months of it.
I don't have professional photos of my work. Is that a problem?
It's the first thing we fix, because photos are your entire sales argument. Phone photos work if they're shot in decent light and framed properly. I'll give you a simple checklist for shooting each job from now on (wide before shot, same angle after, three details). Even six well-shot projects beat a hundred words of copy about "transforming outdoor spaces".
Do you build separate pages for design, build and maintenance work?
Yes, because they're three different buyers. Garden design clients research for weeks and want to see your thinking. Hard landscaping customers want patios, decking and driveways priced and pictured. Maintenance customers want a reliable regular visit without fuss. One page trying to sell all three sells none of them.
Is BALI or APL membership worth putting front and centre?
If you have either, yes. BALI and the Association of Professional Landscapers both vet their members, and clients spending £20,000 on a garden do check. Same for manufacturer accreditations. Marshalls or Bradstone approved installer status comes with workmanship guarantees your customer can only get through you, which is a real selling point most landscapers never mention on their sites.
My work is seasonal. Can the site help flatten that out?
Partly, yes. Spring enquiries take care of themselves; the site's job is to bank work in the quiet months. That means a maintenance-plans page that sells winter tidy-ups and regular contracts, and design-phase content that catches the people planning next summer's garden in November. The enquiries you take in January are the builds you start in March.
Will the site rank for "landscaper near me" and patio searches?
The site is one part of it. Local searches like "landscaping Bromley" or "patio installation Richmond" reward a site with proper per-area pages, working alongside a well-managed Google Business Profile with recent photos and reviews. Sort both and movement often follows within a few months, though nobody can promise a date. The spring spike lands very differently once you're visible.
How long does the build take?
2–4 weeks from sign-off to launch. The usual bottleneck is gathering project photos and agreeing which jobs go in the portfolio. If you want the site live before spring enquiry season, start the conversation in autumn and it's comfortably done.
Can you rebuild my existing landscaping website?
Yes, most landscaper projects are rebuilds. Whatever rankings your current site has earned carry over through proper 301 redirects, and any decent photography gets reused in a layout that shows it off. You keep the history, lose the template.
Want a Landscaping Website That
Sells Gardens While You Build Them?
Start with our free SEO audit, the Visibility Snapshot. Garden photos are heavy, so I check how fast your site loads and how it looks on a phone, along with indexing and metadata. I go through your Google Business Profile and see where you rank today for your three main searches, such as 'garden designer Richmond' or 'landscaper Kingston', with Google and Maps reported separately. Then I check whether ChatGPT and Google AI Overviews suggest you when someone wants a garden designer. One written document lands in your inbox within one working day, with the one thing I'd fix first. It covers where you stand now, so backlink audits, ranking history, competitor reports and reviews of another agency's work aren't part of it. I don't need logins, and there's no sales call attached.