Web design · Rubbish removal & clearance
Every load size priced, up front.
RLE Waste Clearance clears rubbish from homes and businesses across Chislehurst, Bromley, Bexley and south-east London, seven days a week. We replaced their WordPress site with a new build in Astro.
The starting point
Our review of the old WordPress site found area pages that were 65–71% identical in wording.
Scope
Site structure
RLE's sitemap lists 59 addresses, and apart from the five blog posts every one sits a single step below the homepage. Most of the headings are phrased as a customer's question, such as "How much does rubbish removal cost in London?"
House, flat, loft, garage and office clearances, probate and hoarder clearances, rip-outs, rubble, fridges, white goods, mattresses, fly-tipping and skip hire, among others. The house clearance page works through what a three-bed clearance costs, what happens on the day, whether a skip would do instead, and clearing a home after a bereavement or years of collecting.
Sixteen rubbish removal pages from Beckenham to Petts Wood, six house clearance pages that reach Sevenoaks and Sidcup, and three more for bulky waste in Bromley, waste clearance in Sidcup and south London. The Bromley page weighs the council's £80 garden bin against a one-off load, and explains why the council's bulky collection, which lifts from the front of the property only, struggles with flats above High Street shops.
The pricing page holds the load table, a weight-based rate for soil, rubble and concrete, and the items that cost extra. Next to it sit a house clearance cost guide, a step-by-step page that runs from sending a photo to paying at the end, and before-and-after photos from RLE's own jobs.
Bulky waste collections compared across ten councils, a landlord's guide to end-of-tenancy clearance, skip permit costs in Bromley, Bexley and Greenwich, sofa disposal under the POPs rules, and what a waste transfer note is.
About, contact, the blog index and two hub pages, one listing every service and one listing every area.
The build
Each row of the RLE price table also appears in the pricing page's structured data as an Offer with a unit price, and the page shows the date the prices were last checked. Keeping the visible price and the marked-up price identical is a basic part of our search and AI visibility work.
Every one of the 59 pages is plain HTML, and Google Analytics only loads once a visitor presses Accept.
The homepage marks up a LocalBusiness with 20 named areas, two contact points, the Environment Agency registration and CHAS accreditation as credentials, 27 priced offers and eight FAQs. The pricing page adds an OfferCatalog of 28 offers, each with a unit price.
It sets out the 13 load sizes with their prices, the company number and CHAS membership, same-day collection for bookings made before 12pm, and no travel charge, tolls or weekend premium. It also says plainly that RLE doesn't buy or value contents.
Read rlewasteclearance.co.uk/llms.txt (opens in a new tab)The screens
The licence number, CHAS Standard, phone, email and opening hours run along a thin bar at the top. Under the headline, the first sentence gives the price range: £60 to £360 plus VAT.
The first lines on a phone give the price range and say the two-person crew does the loading, followed by the quote, call and WhatsApp buttons.
Design decisions
Above the price table, four buttons (quarter, half, three-quarter and full truck) fill a drawing of the truck, so a customer can picture their load before reading the prices.
The opening screen has a button for sending a photo of the rubbish on WhatsApp, next to the quote and call buttons. The price is confirmed before any work starts.
On a phone, Call, WhatsApp and Quote are fixed to the bottom of every page. The bar hides while someone is typing in a form, so it never covers the field.
A card links to the Environment Agency public register, so a customer can check the waste carrier registration before they book.
The trade
Most clearance firms quote over the phone because every load looks different, which leaves the customer unable to judge the price until somebody calls back. When I build for a clearance business, I turn the firm's own way of pricing into a table, give a rough guide to what fits in each load, and leave the final figure to a photo. On RLE the guide runs from one armchair to a three-bed house.
The awkward cases need the same honesty. Rubble weighs far more than furniture, so it's priced by weight, and fridges and mattresses cost extra because they cost more to dispose of. Putting that on the page saves an argument on the doorstep. Plain prices and question-shaped headings also give AI assistants something concrete to repeat, as our piece on how ChatGPT chooses what to quote explains. I've written more on websites for rubbish clearance companies and SEO for rubbish removal firms.
Two ways to start
If you clear rubbish and would like your rates on the site instead of behind a phone call, tell me how you price a job now.
Websites, search or both
Load sizes, day rates or a price per item all work. I'll reply within 24 hours, usually same day, and we can sketch out how your price table should look.
Free · no call needed
Start with our free SEO audit, the Visibility Snapshot. I check your website, your Google Business Profile, where you rank today for your three main searches and whether ChatGPT and Google AI Overviews mention you. Then I email you the one thing I'd fix first.
Written reply within one working day.
Client Reviews
Shared from our Google reviews. You can read them all on our profile.
"Highly recommend RankLocal. I was apprehensive at first as had been let down with a previous agency I used, but went with the Growth Engine and the level of insight, professional development and web exposure obtained from this was way above my expectation. Dan is clearly very knowledgeable in this field and extremely proactive."
Elliot Boorman
"Recently used Rank Local to redesign my website. Really happy with the finished product and the company were a professional outfit throughout the process."
Maximillian
Local Guide
"Thanks Rank Local — recently redone my website, very pleased with it, great work. Was a pleasure dealing with Daniel. We had our new site up and running within 3 weeks."
Daniel Byatt
"I had a site for my 1 man company for years that never really gained much traction so I decided to bring it up to date. Rank Local rebuilt the site and it looks so much better — modern and easier to navigate. I've already been contacted by people from the site so whatever they did, they did it right. Thanks again Dan."
Chevy Roach
"Excellent service and great people to work with. Sorted all our SEO ranking for 247 Cars with Google and we are on first page for all our service areas."
Andy Johnson
"Great service from Rank Local Agency. They redone my site — now I appear in AI search results for my business in Richmond. Using them for my social media management, all going well, nothing to fault. Recommended them to a friend also."
Daniel Brewster