Traditional Search
SEO
Google & Bing Rankings
Everything else rests on this. Get site architecture, Core Web Vitals, keyword intent, and local signals right, and customers searching Google have a far better chance of finding you.
AI SEO Agency:
SEO, AEO & GEO Services
Found on Google and Named by AI.
Search is changing. Google rankings still matter, but your customers are also getting answers from ChatGPT, Perplexity, Siri, and Google AI Overviews. Those answers name specific businesses. If yours isn't one of them, you're not in the conversation. Based in London and working UK-wide, we start every project with our free SEO audit, the Visibility Snapshot.
Three Channels, One Strategy
Why All Three Matter
Voice Search
AEO
Siri, Alexa & Google Assistant
Voice queries are conversational. 'Best plumber near me' spoken to a phone needs one answer, not a page of options. We structure your content to give you the best shot at being that answer.
AI Answer Engines
GEO
ChatGPT, Perplexity & Gemini
When someone asks ChatGPT who to call, it names specific businesses. We build the signals that give your brand a better chance of being in that answer, rather than somewhere down a results page.
-
Step 1
The question
"Which roofers near Guildford have good reviews?" typed into ChatGPT, Perplexity or Gemini.
-
Step 2
The search
The assistant runs its own web search, through an index like Bing's or Google's.
Where businesses drop out: Pages that aren't indexed, or rank too low to come back.
-
Step 3
The read
It opens the pages that come back and pulls out text it can quote.
Where businesses drop out: Vague copy, no prices, content loaded by scripts.
-
Step 4
The cross-check
Reviews, Google Business Profile, directories and press mentions either back your site up or they don't.
Where businesses drop out: A name, address or phone number that doesn't match.
-
Step 5
The answer
It names two or three businesses, usually with a link or a citation.
Where businesses drop out: Too few outside mentions to be trusted.
The GEO Framework
Six Workstreams.
One Goal: A Consistent Story.
AI citation doesn't come from one thing done well. It comes from entity signals, content, structured data, and external references all telling the same story. We work on all six.
01
Entity Authority & Knowledge Graph Alignment
AI engines don't rank pages. They cite businesses they've seen referenced consistently across the web. We give Google's Knowledge Graph clear signals to work from, with accurate JSON-LD schema, consistent directory listings, and aligned brand signals that AI can verify across sources.
02
Citable Content Writing
Generic blog content gets skipped when an AI is summarising a topic. We write in the formats AI pulls from: clear FAQ answers, specific comparisons, and data-backed passages with a real point of view. That gives AI something worth quoting.
03
Advanced Schema & Structured Data
Structured data is how machines read your business. We add JSON-LD markup across Service, Product, FAQPage, LocalBusiness, and BreadcrumbList, so AI models get a clear picture of what you do, where you operate, and who you serve.
04
Alternative Search Visibility
ChatGPT's live search draws heavily on Bing. DuckDuckGo and Brave are building real audiences. We work to get your brand properly indexed in each of these as well as Google's, because AI tools don't all draw on the same index.
05
Social Signal & Community Presence
Reddit and Quora matter more than most businesses realise. AI tools pull from community discussions when forming category answers, so taking part in those conversations can shape how your brand gets described.
06
Continuous AI Engine Monitoring
AI models update their behaviour constantly. Each month we test how ChatGPT, Perplexity, Gemini, and Claude respond to your core queries. We track where you appear and where you don't, then adjust whatever's slipped.
Free · No call required
Find out for free what's holding your business back.
Our free SEO audit, the Visibility Snapshot, is a manual look at what anyone can see of your business online today. I check four things from public data and email you one written document within one working day. No sales call, and I don't need any logins.
- Your website's speed, indexing, metadata and mobile layout
- Your Google Business Profile
- Where you rank today for your three main searches, on Google and on Maps
- Whether ChatGPT and Google AI Overviews mention you
- The one thing I'd fix first
Rather talk it through? Call +44 7513 852234.
Delivered within one working day
Get Your Free Visibility Snapshot
Tell me your website and where you work. I'll send back a written document on where you stand today and the one thing I'd fix first.
A snapshot of where you stand today. Doesn't include backlink audits, ranking history or reviews of another agency's work.
Manual review · no sales call · reply within one working day
Google-reviewed · read our Google reviews
Common Questions
SEO, AEO & GEO Explained
What is GEO and how is it different from SEO?
SEO works on getting your pages ranking in Google's results. GEO works on making your brand easier for ChatGPT, Perplexity, and Google's AI Overviews to find and cite in the answers they produce. You can have strong SEO and still be missing from AI answers. They work differently and each needs its own attention.
What is AEO and why does it matter for UK businesses?
AEO is about structuring your content so voice assistants are more likely to return your business as the spoken answer instead of one result among many. With so many people using voice assistants at home and on their phones, the difference between being the answer and being option four is often the difference between a call and nothing.
How long does it take to appear in AI search results?
Real movement (featured snippets, voice answers, AI answer appearances) tends to show around months three to four, though nobody can promise a date. The timeline depends on how established your existing content and entity signals already are. The work compounds, so progress tends to accelerate once the foundations are solid.
Do I need GEO if I already rank well on Google?
Usually, yes. They overlap less than you'd expect. A business can hold a strong Google ranking and still be missing from ChatGPT, Perplexity, or AI Overviews. These systems weigh different signals and update independently. GEO works on that gap.
Stop Being Invisible
to AI.
More UK searches are starting inside AI tools, and plenty of local businesses aren't showing up in those answers yet. Our free SEO audit, the Visibility Snapshot, shows where you're missing and what it would take to change that.
Go deeper: Answer Engine Optimisation · Generative Engine Optimisation · Local SEO London · SEO for Tradesmen London
Industries I know well
London trade and local business SEO by industry
Reading on how the three fit together
- What is answer engine optimisation?
The basics of AEO, and whether it helps a business that never gets walk-in customers.
- AEO vs SEO: what's the difference?
Whether AEO is replacing SEO (it isn't), and which one to pay for first on a small budget.
- GEO vs AEO: two different problems
Where the two overlap, and one plan that covers search, voice and AI together.
- LLM SEO: how to get recommended by AI models
Why classic SEO is still the entry fee for AI visibility, and what a language model needs to know about a business before it can name it.
- ChatGPT SEO: getting into ChatGPT's answers
How to check what ChatGPT says about your business, and how to spot the visits it sends in your own analytics.