Traditional Search
SEO
Google & Bing Rankings
The foundation. Clean architecture, Core Web Vitals, keyword intent mapping, and local signals that put your pages where customers are actively searching. Without this, nothing else works.
Google rankings are no longer the whole game. Your customers are now getting answers from ChatGPT, Perplexity, Siri, and Google AI Overviews. If your business isn't cited there, you're invisible to the fastest-growing segment of UK search traffic.
Three Channels. One Strategy.
Traditional Search
Google & Bing Rankings
The foundation. Clean architecture, Core Web Vitals, keyword intent mapping, and local signals that put your pages where customers are actively searching. Without this, nothing else works.
Voice Search
Siri, Alexa & Google Assistant
Voice queries are conversational and local. 'Best plumber near me' asked to a phone speaker needs a direct answer — your business. We structure content to be that answer, not just a listed result.
AI Answer Engines
ChatGPT, Perplexity & Gemini
The newest and fastest-growing channel. AI tools summarise the web and name specific businesses. We build the entity authority and content structure that earns your brand a citation — not just a visit.
The GEO Framework
Getting cited by AI engines requires a systematic approach across six interconnected workstreams. Miss one and the others underperform. We run all six.
AI engines don't rank pages — they cite entities. We establish your brand as a clearly-identified, trusted entity across the global Knowledge Graph. Through JSON-LD Organisation schema, verified directory listings, and cross-platform brand consistency, we ensure AI models can identify, understand, and reference your business with confidence.
Generic blog content doesn't survive AI summarisation. We engineer the content formats that AI engines actively pull from: structured FAQ responses, comparison frameworks, and data-backed passages that contain original insight. The goal is content so clear and authoritative that AI has no reason to cite anyone else.
Structured data is how machines read your business. We deploy full-spectrum JSON-LD coverage — Service, Product, FAQPage, LocalBusiness, and BreadcrumbList schemas — giving AI language models a precise, parseable picture of what you do, who you serve, and why you're the authority in your category.
Bing now powers ChatGPT's live web search. DuckDuckGo and Brave Search have growing audiences. We optimise specifically for these ecosystems so your brand has a presence wherever AI tools pull their answers from — not just Google.
AI engines weight real-world opinion. Platforms like Reddit and Quora are heavily referenced when AI tools form answers about categories and services. We position your brand authentically within the conversations your future customers are already having — so when the question gets asked, your name is part of the answer.
The AI search landscape shifts faster than traditional SEO ever did. We track how ChatGPT, Perplexity, Google Gemini, and Claude respond to your core business queries each month — identifying where you appear, where you don't, and what needs to change to keep you cited as the primary answer.
Common Questions
If your brand isn't appearing in AI-generated answers, you're losing the most valuable traffic in the UK market. Let's audit your entity profile and build the infrastructure to fix it.