Found for the £30k Jobs.
Builder SEO delivered remotely, anywhere in the UK. Extensions, lofts, renovations, new builds — the searches behind your biggest jobs are happening every week in your area, and word of mouth can't reach the people making them. We can. It starts with our free SEO audit — the Visibility Snapshot.
The short version
Builder SEO is the work of getting a building firm found by homeowners planning serious projects — extensions, loft conversions, renovations, new builds. In practice that means one dedicated page per job type, case study pages that turn finished builds into rankable proof, a managed Google Business Profile that keeps you in the map pack across your working area, and reviews that name the project. Because the buyer researches for months and is scared of choosing badly, trust signals — memberships, guarantees, real photos, a real team — do as much ranking work as keywords do.
The work
Built for a trade where the jobs are big, the research is long, and the buyer's greatest fear is picking the wrong firm.
Extensions, loft conversions, renovations, new builds, garage conversions — each is a different search made by a different homeowner with a different budget. A single 'building services' page ranks for none of them. We build one page per job type, starting with your most profitable.
A £60,000 extension is researched for months before anyone calls. Case study pages — the brief, the build, the timeline, the finished photos — rank for project searches and do the persuading while you're on site.
'Builders near me' still starts most projects. We manage your Google Business Profile — categories, photos of real jobs, service areas, weekly activity — so you show in the map pack across the towns you actually work in.
Every homeowner hiring a builder is worried about hiring the wrong one. FMB membership, insurance, guarantees, named team, real address, photographed jobs — surfaced properly, these decide who gets the call from a shortlist of three.
'Single-storey rear extension, done on time and on budget' out-persuades any star rating. We run the review ask at handover, when the client is standing in the finished room — and the mention of the job type feeds your rankings too.
'How much does an extension cost UK' and 'do I need planning permission for a loft conversion' now get asked to ChatGPT and Google's AI first. Builders with pages that answer plainly get named in the response. Most have no such pages. That's the gap.
What to expect, and when
Month 1
Site issues fixed, Google Business Profile rebuilt around real projects, review system live, and the page plan agreed — one page per job type, ordered by what each is worth to you.
Months 2–3
Extension, loft and renovation pages live and indexing, first case studies published. Map pack movement in your core towns usually shows in this window. You get a plain monthly report — rankings, enquiries, what's next.
Months 4–6
Builders feel SEO later than most trades because the buyer researches longer — but the enquiries that arrive are bigger. By month six the project pages are ranking, case studies are compounding, and quotes come from people who found you themselves.
Pricing
Fixed monthly tiers, itemised work, no lock-in. You wouldn't price an extension as "it depends" — neither do we.
£99/month
£499 one-off setup
A fast, credible site built around your projects, plus a managed Google Business Profile. The right start if your current site is a business card.
£449/month
£1,495 one-off setup
The full builder SEO programme: job-type and case study pages, managed profile, review growth, and monthly competitive tracking.
£649/month
£2,495 one-off setup
For established firms working across a wide area. Five towns or service areas built as one system, with content and social handled.
The full tier-by-tier breakdown: SEO pricing & packages →
Based in London, working UK-wide
The programme is delivered remotely and works for any UK firm. Building across London or the Home Counties? The dedicated local page has the borough-level detail.
Common questions
Ranking a building firm for the searches behind serious projects: dedicated pages for extensions, lofts, renovations and new builds; case study pages that turn finished jobs into proof; a managed Google Business Profile for map pack visibility across your working area; and reviews that name the project. Builders sell high-value work to cautious, slow-deciding buyers — the SEO is built around that, not around traffic numbers.
Yes. Home builders and small developers compete for different searches — new build homes, self-build, plot development — but the mechanics are the same: dedicated pages per project type, case studies with real numbers, and a profile that dominates the local map. If most of your work is design-and-build for homeowners, the extension and renovation pages carry the weight instead.
From £99 a month for the foundation tier to £649 for wide-area coverage, with setup from £499. Most building firms take the £449 programme. One extension enquiry that becomes a job pays for years of it — and unlike MyBuilder or Checkatrade, you're not bidding against five other firms for every lead.
Map pack improvements typically show in 6–10 weeks; organic rankings for project pages take 3–5 months. Because homeowners research builders for weeks or months before making contact, the enquiry lag is longer than in emergency trades — but the jobs are ten times the size, and the pipeline keeps filling once the pages rank.
No. Everything is delivered remotely, and the programme works the same for a builder in Manchester as one in Bromley. We're London-based; if you build across London or the Home Counties, the SEO for builders across London and the Home Counties page has the local strategy.
Our free SEO audit — the Visibility Snapshot — is a manual review of where you rank for extension, loft and renovation searches in your area, how your Google Business Profile compares to competing builders, which project and case study pages you're missing, and whether AI tools mention your firm. Written report within 24 hours, no call required.
How to start
The Snapshot is a manual review, not an automated scan. We check where you rank for the project searches in your area, how your profile compares to competing builders, and which pages are missing. Written report within 24 hours.
Free · No call required
Tell me your website and I'll send a written review within 24 hours — what's working, what's costing you projects, and what to fix first.
Manual review · no sales call · reply within 24 hours — usually same day
Site letting your work down? Builder website design → · All trades: SEO for tradesmen →
Client Reviews
Shared from our Google reviews — read them all on our profile.
"Highly recommend RankLocal. I was apprehensive at first as had been let down with a previous agency I used, but went with the Growth Engine and the level of insight, professional development and web exposure obtained from this was way above my expectation. Dan is clearly very knowledgeable in this field and extremely proactive."
Elliot Boorman
"Recently used Rank Local to redesign my website. Really happy with the finished product and the company were a professional outfit throughout the process."
Maximillian
Local Guide
"Thanks Rank Local — recently redone my website, very pleased with it, great work. Was a pleasure dealing with Daniel. We had our new site up and running within 3 weeks."
Daniel Byatt
"I had a site for my 1 man company for years that never really gained much traction so I decided to bring it up to date. Rank Local rebuilt the site and it looks so much better — modern and easier to navigate. I've already been contacted by people from the site so whatever they did, they did it right. Thanks again Dan."
Chevy Roach
"Excellent service and great people to work with. Sorted all our SEO ranking for 247 Cars with Google and we are on first page for all our service areas."
Andy Johnson
"Great service from Rank Local Agency. They redone my site — now I appear in AI search results for my business in Richmond. Using them for my social media management, all going well, nothing to fault. Recommended them to a friend also."
Daniel Brewster