Found for the £30k Jobs.
Builder SEO delivered remotely, anywhere in the UK. People in your area search for extensions, lofts, renovations and new builds every week. Those searches are behind your biggest jobs, and word of mouth can't reach the people making them. We can. It starts with our free SEO audit, the Visibility Snapshot.
The short version
Builder SEO is the work of getting a building firm found by homeowners planning serious projects: extensions, loft conversions, renovations, new builds. In practice that means one dedicated page per job type, case study pages that turn finished builds into rankable proof, a managed Google Business Profile that keeps you in the map pack across your working area, and reviews that name the project. Because the buyer researches for months and is scared of choosing badly, trust signals (memberships, guarantees, real photos, a real team) carry real weight alongside keywords.
The work
Built for a trade where the jobs are big, the research is long, and the buyer's greatest fear is picking the wrong firm.
An extension, a loft conversion, a renovation, a new build and a garage conversion are five different searches, made by different homeowners with different budgets. A single 'building services' page ranks for none of them. We build one page per job type, starting with your most profitable.
A £60,000 extension is researched for months before anyone calls. Case study pages show the brief, the build, the timeline and the finished photos. They rank for project searches and do the persuading while you're on site.
'Builders near me' still starts most projects. We manage your Google Business Profile (categories, photos of real jobs, service areas, weekly activity) so you show in the map pack across the towns you work in.
Every homeowner hiring a builder is worried about hiring the wrong one. FMB membership, insurance, guarantees, a named team, a real address and photographed jobs all count. Surfaced properly, they decide who gets the call from a shortlist of three.
'Single-storey rear extension, done on time and on budget' out-persuades any star rating. We run the review ask at handover, when the client is standing in the finished room. The mention of the job type feeds your rankings too.
'How much does an extension cost UK' and 'do I need planning permission for a loft conversion' now get asked to ChatGPT and Google's AI first. Builders with pages that answer plainly are the ones most likely to be named in the response. Most have no such pages. That's the gap.
What to expect, and when
Month 1
Site issues fixed, Google Business Profile rebuilt around real projects, review system live, and the page plan agreed: one page per job type, ordered by what each is worth to you.
Months 2–3
Extension, loft and renovation pages live and indexing, first case studies published. Map pack movement in your core towns usually shows in this window. You get a plain monthly report on rankings, enquiries and what's next.
Months 4–6
Builders feel SEO later than most trades because the buyer researches for longer, but the enquiries that arrive are bigger. By month six the project pages are ranking, case studies are compounding, and quotes come from people who found you themselves.
Pricing
Fixed monthly tiers, itemised work. You wouldn't price an extension as "it depends", and neither do we.
£99/month
£499 one-off setup
A fast, credible site built around your projects, plus a managed Google Business Profile. The right start if your current site is a business card.
£449/month
£1,495 one-off setup
The full builder SEO programme: job-type and case study pages, managed profile, review growth, and monthly competitive tracking.
£649/month
£2,495 one-off setup
For established firms working across a wide area. Five towns or service areas built as one system, with content and social handled.
The full tier-by-tier breakdown: SEO pricing & packages →
Proof
Hangard Construction handles construction and renovation work, and we look after its site for Oliver. It launched in June 2026 with a dark, premium design, the quote form in the opening screen and WhatsApp on every page. Twelve services sit under three hubs, alongside 36 town and borough pages and five Journal guides.
Construction & renovation · West London
A construction and renovation firm's website, rebuilt dark and premium with a quote form in the opening screen and WhatsApp on every page.
Website rebuild and quote form
Based in London, working UK-wide
The programme is delivered remotely and works for any UK firm. Building across London or the Home Counties? The dedicated local page has the borough-level detail.
Common questions
Ranking a building firm for the searches behind serious projects: dedicated pages for extensions, lofts, renovations and new builds; case study pages that turn finished jobs into proof; a managed Google Business Profile for map pack visibility across your working area; and reviews that name the project. Builders sell high-value work to cautious, slow-deciding buyers, and the SEO is built around that rather than traffic numbers.
Yes. Home builders and small developers compete for different searches (new build homes, self-build, plot development), but the mechanics are the same: dedicated pages per project type, case studies with real numbers, and a profile that ranks in the local map pack. If most of your work is design-and-build for homeowners, the extension and renovation pages carry the weight instead.
From £99 a month for the foundation tier to £649 for wide-area coverage, with setup from £499. Most building firms fit the £449 programme. One extension enquiry that becomes a job pays for years of it. Unlike MyBuilder or Checkatrade, you're also not bidding against five other firms for every lead.
Map pack improvements typically show in 6–10 weeks; organic rankings for project pages take 3–5 months. Because homeowners research builders for weeks or months before making contact, the enquiry lag is longer than in emergency trades. The jobs are ten times the size, though, and the pipeline keeps filling once the pages rank.
No. Everything is delivered remotely, and the programme works the same for a builder in Manchester as one in Bromley. We're London-based; if you build across London or the Home Counties, the SEO for builders across London and the Home Counties page has the local strategy.
Our free SEO audit, the Visibility Snapshot, is a manual review of four things: your website's speed, indexing, metadata and mobile layout; your Google Business Profile; where you rank today for your three main searches (say 'house extension Leeds'), on Google and on Maps separately; and whether ChatGPT and Google AI Overviews mention your firm. You get one written document by email within one working day, with the one thing I'd fix first. No call required.
How to start
I go through your site and profile by hand, using only what's public, and email you one written document within one working day. It shows where you stand today, so it doesn't include backlink audits, ranking history, competitor reports or a review of another agency's work. I don't need any logins.
Rather talk it through? Call +44 7513 852234.
Free · No call required
Tell me your website and main town. Within one working day I'll email a written review of where your firm stands and the one thing I'd fix first.
A snapshot of where you stand today. Doesn't include backlink audits, ranking history or reviews of another agency's work.
Manual review · no sales call · reply within one working day
Site letting your work down? Builder website design → · All trades: SEO for tradesmen →
Client Reviews
Shared from our Google reviews. You can read them all on our profile.
"Highly recommend RankLocal. I was apprehensive at first as had been let down with a previous agency I used, but went with the Growth Engine and the level of insight, professional development and web exposure obtained from this was way above my expectation. Dan is clearly very knowledgeable in this field and extremely proactive."
Elliot Boorman
"Recently used Rank Local to redesign my website. Really happy with the finished product and the company were a professional outfit throughout the process."
Maximillian
Local Guide
"Thanks Rank Local — recently redone my website, very pleased with it, great work. Was a pleasure dealing with Daniel. We had our new site up and running within 3 weeks."
Daniel Byatt
"I had a site for my 1 man company for years that never really gained much traction so I decided to bring it up to date. Rank Local rebuilt the site and it looks so much better — modern and easier to navigate. I've already been contacted by people from the site so whatever they did, they did it right. Thanks again Dan."
Chevy Roach
"Excellent service and great people to work with. Sorted all our SEO ranking for 247 Cars with Google and we are on first page for all our service areas."
Andy Johnson
"Great service from Rank Local Agency. They redone my site — now I appear in AI search results for my business in Richmond. Using them for my social media management, all going well, nothing to fault. Recommended them to a friend also."
Daniel Brewster