Web design · Construction & renovation
A premium look, with the enquiry up front.
Hangard Construction builds extensions, loft conversions and full renovations across West London and the Home Counties. We redesigned and rebuilt the website, and we look after it.
Scope
Site structure
Hangard's sitemap lists 64 pages. Twelve services sit under three hubs, each town and borough has a page of its own, and a Journal holds the longer guides. Service and area pages both finish with a "From the Journal" section pointing to two related guides. In the header, the Services menu names all twelve and the Service Areas menu names twelve of the towns.
Five pages: extensions, renovations, basement conversions, loft conversions and roofing. The extensions page splits the work into six types, from single-storey to side-return, sets out the four stages of a job and answers five questions, including how long a single-storey extension usually takes on site.
Two more hubs hold the other seven services. Installations covers kitchens, bathrooms, electrical work, and plumbing and heating. Maintenance covers property maintenance, driveways and patios, and landscaping.
The areas hub sorts 36 towns and boroughs into six regions, from Buckinghamshire and the Chilterns to prime central London, with a line on the housing and the work most asked for in each. Every area page then lists all twelve services for that place.
The Ealing page describes the houses (Victorian and Edwardian terraces with a narrow side return), the problems owners bring (cramped kitchens, Article 4 streets, cracking on London Clay) and how each is handled, then answers four Ealing questions.
Five guides, each tied to a service: what an extension costs in west London, a loft conversion against a rear extension, renovating in a conservation area, basement planning permission in Kensington and Chelsea, and ten signs a period roof needs replacing.
Six of the twelve services appear as cards, with a link to the rest. A short statement of how the firm works comes next, then the areas under their six regions, three recent projects (a side-return extension, a mansard loft and a full house renovation, each with its town) and a callback form that asks only for a name, a number and a postcode. Callbacks run Monday to Saturday, 8am to 6pm.
About explains how the firm works and what it values. Contact holds the full quote form, and the cookies, privacy and terms pages complete the count.
The build
Each kind of page carries its own structured data, and an llms.txt file sums up the services, the regions and the guides. It follows how we prepare sites for AI search, applied to a larger site.
All 64 pages are built ahead of time as plain HTML. The 36 area pages share one layout, so every town gets the same sections in the same order.
The homepage marks the firm up as a GeneralContractor, with WebSite and breadcrumb data. Service pages add Service and FAQPage markup, the Ealing page adds a Place and four FAQs, the areas hub is a CollectionPage, and each Journal post is a BlogPosting with its own FAQs.
It lists all twelve services under their three hubs, gives each of the five Journal guides a one-line summary, and names the 36 towns and boroughs across West London, the Chilterns, Hertfordshire, Berkshire and prime central London.
Read hg-construction.co.uk/llms.txt (opens in a new tab)The screens
The headline and a two-line summary of the work sit on the left, with buttons for the services and the process. On the right, the frosted "Start your project" form asks for a name, phone, email, postcode and a line about the job. A strip underneath covers free quotes, insurance and the area served.
At 390 pixels the headline fills most of the first screen, followed by the summary and a single gold button. The quote form comes further down the page.
Design decisions
A near-black palette with brass accents, chosen to sit at the premium end of the market.
On desktop, a frosted-glass "Start your project" form sits over the opening photo, so the first screen is also the enquiry.
Every WhatsApp message includes the address of the page it was sent from.
On a phone, the phone number stays visible in the header next to the menu.
The trade
A builder's site has to sell work that runs for weeks or months, to homeowners who are comparing firms before they let anyone in. They want to see houses like theirs, to know who handles planning and building regs, and to know who they'll deal with once the job starts. On Hangard the area pages cover the first point town by town, and the four-stage process on each service page covers the rest.
Planning is the question builders' sites most often leave out. Someone on an Article 4 street or in a conservation area wants proof the firm has dealt with their council before, so the Ealing page names the borough and two of its conservation areas, and one of the five guides is about renovating in one.
AI assistants need the same clarity: one name, one description of the work and the area, repeated everywhere, which our guide to LLM SEO explains. Nobody can make an AI tool recommend a business, and we don't claim to. There's more on website design for builders and SEO for building firms.
Two ways to start
If you take on extensions, lofts or full renovations, tell me which towns you cover and what you'd like more of.
Websites, search or both
Send me your list of services and the boroughs you want work in. I'll reply within 24 hours, usually same day, with a rough page plan.
Free · no call needed
Start with our free SEO audit, the Visibility Snapshot. I check your website, your Google Business Profile, where you rank today for your three main searches and whether ChatGPT and Google AI Overviews mention you. Then I email you the one thing I'd fix first.
Written reply within one working day.
Client Reviews
Shared from our Google reviews. You can read them all on our profile.
"Highly recommend RankLocal. I was apprehensive at first as had been let down with a previous agency I used, but went with the Growth Engine and the level of insight, professional development and web exposure obtained from this was way above my expectation. Dan is clearly very knowledgeable in this field and extremely proactive."
Elliot Boorman
"Recently used Rank Local to redesign my website. Really happy with the finished product and the company were a professional outfit throughout the process."
Maximillian
Local Guide
"Thanks Rank Local — recently redone my website, very pleased with it, great work. Was a pleasure dealing with Daniel. We had our new site up and running within 3 weeks."
Daniel Byatt
"I had a site for my 1 man company for years that never really gained much traction so I decided to bring it up to date. Rank Local rebuilt the site and it looks so much better — modern and easier to navigate. I've already been contacted by people from the site so whatever they did, they did it right. Thanks again Dan."
Chevy Roach
"Excellent service and great people to work with. Sorted all our SEO ranking for 247 Cars with Google and we are on first page for all our service areas."
Andy Johnson
"Great service from Rank Local Agency. They redone my site — now I appear in AI search results for my business in Richmond. Using them for my social media management, all going well, nothing to fault. Recommended them to a friend also."
Daniel Brewster