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Websites & local search · London & the Home Counties

Local SEO & Web Design for Trades and Local Businesses

Easy to find. Easy to choose.

We design websites for trades and local businesses, then do the local SEO and Google Business Profile work that helps nearby customers find them. New builds, redesigns, and sites a previous freelancer left half-finished.

Not sure what you need? Start with our free SEO audit, the Visibility Snapshot, delivered within one working day. Project enquiries get a reply within 24 hours, usually same day.

The Bubbles Car Spa homepage on a desktop screen, headed All the shine in half the time
The Bubbles Car Spa homepage on a phone, with the call and directions bar along the bottom
The WasteWize homepage on a desktop screen, with the quote form beside the headline
The Hancock Plastering & Painting homepage on a desktop screen, headed Done properly. Done once., with a quote form on the right

Bubbles Car Spa, WasteWize and Hancock Plastering & Painting. Screenshots of the live sites.

Recent work

Websites we've rebuilt for local businesses

Each of these replaced an older site. We rebuilt them in Astro so the pages load quickly, and set them up for SEO, AEO and GEO so Google and AI assistants can read and cite the business details.

See some of our recent projects →
The RLE Waste Clearance homepage on a desktop screen, headed Rubbish removal in Chislehurst and Bromley, with a WhatsApp a photo button
The RLE Waste Clearance homepage on a phone, with Call, WhatsApp and Quote buttons along the bottom

Rubbish removal & clearance · Chislehurst, south-east London

RLE Waste Clearance

Every load size priced, up front.

Website rebuild and published prices

The Open-in homepage on a desktop screen, headed 24-hour locksmith in Ickenham and West London
The Open-in homepage on a phone, with call and WhatsApp buttons along the bottom

Locksmith · Ickenham, West London

Open-in Security Services

Call and WhatsApp on every screen.

Website rebuild and area pages

The AM Rubbish Clearance homepage on a desktop screen, headed Rubbish Clearance Made Easy
The AM Rubbish Clearance homepage on a phone, with Call now, WhatsApp and Free Quote buttons along the bottom

Rubbish clearance · Datchet, Berkshire

AM Rubbish Clearance

Prices by the load, published up front.

Website rebuild and pricing

The GX Tree Care & Fencing homepage on a desktop screen, with a fencing photo beside the headline
The GX Tree Care & Fencing homepage on a phone

Tree surgery & fencing · Gerrards Cross, Buckinghamshire

GX Tree Care & Fencing

Six lean pages and a gallery that filters.

Website rebuild and gallery

The Hangard Construction homepage on a desktop screen, with a Start your project form over the opening photo
The Hangard Construction homepage on a phone, headed Crafting exceptional homes across West London

Construction & renovation · West London

Hangard Construction

A premium look, with the enquiry up front.

Website rebuild and quote form

Portfolio

All 8 projects

Including Bubbles Car Spa, WasteWize and Hancock Plastering & Painting, shown at the top of this page. Each project page covers what we built and why.

  • Built in Astro

    Plain HTML pages with very little JavaScript, so they load quickly on a phone.

  • Schema markup

    Structured data telling Google and AI tools what the business does and where.

  • An llms.txt file

    A plain-text summary of the business, written for AI assistants to read.

Client Reviews

What clients say.

Shared from our Google reviews. You can read them all on our profile.

"Highly recommend RankLocal. I was apprehensive at first as had been let down with a previous agency I used, but went with the Growth Engine and the level of insight, professional development and web exposure obtained from this was way above my expectation. Dan is clearly very knowledgeable in this field and extremely proactive."

Elliot Boorman

"Recently used Rank Local to redesign my website. Really happy with the finished product and the company were a professional outfit throughout the process."

Maximillian

Local Guide

"Thanks Rank Local — recently redone my website, very pleased with it, great work. Was a pleasure dealing with Daniel. We had our new site up and running within 3 weeks."

Daniel Byatt

"I had a site for my 1 man company for years that never really gained much traction so I decided to bring it up to date. Rank Local rebuilt the site and it looks so much better — modern and easier to navigate. I've already been contacted by people from the site so whatever they did, they did it right. Thanks again Dan."

Chevy Roach

"Excellent service and great people to work with. Sorted all our SEO ranking for 247 Cars with Google and we are on first page for all our service areas."

Andy Johnson

"Great service from Rank Local Agency. They redone my site — now I appear in AI search results for my business in Richmond. Using them for my social media management, all going well, nothing to fault. Recommended them to a friend also."

Daniel Brewster

What we do

Get found, then win the work

Most people who get in touch need one of two things, and often both: more people finding them, or a website that does a better job when they do.

Search

Get found on Google, Maps and AI answers

Local SEO is the work that gets your business shown when someone nearby searches for what you do. It covers your website, your Google Business Profile, and the reviews and listings around them.

AEO and GEO apply the same idea to AI tools. When someone asks ChatGPT, Siri or Google's AI Overview who to call, those tools lean on what they can read about you. We make sure that information is clear, accurate and consistent. Nobody can make an AI tool recommend a business, and we don't claim to.

Monthly plans from £499 setup and £99 a month. See pricing

Websites

A website built to win the work

New websites, redesigns of sites that look dated or don't bring in enquiries, and taking over a site a previous freelancer left unfinished. Built so the phone number, the prices and the quote form are easy to find on a phone.

Once it's live, website care covers hosting and security updates. It comes with every monthly plan, or can be arranged on its own when we quote your build.

Website-only projects are quoted per project: a fixed price, half up front and half before launch.

Trades and local businesses we work with

Covering London and the Home Counties: Surrey, Hertfordshire (including Hemel Hempstead), Essex, Kent and Berkshire (Reading, Slough and Windsor).

The Bubbles Car Spa homepage on a phone, with the call and directions bar along the bottom
The Wash System price table on a phone, showing the Yellow Spec at £15, £18, £22 and £25 by vehicle size

Case study · Redhill, Surrey

1,480 Google clicks in 16 weeks for a Redhill car wash

Bubbles Car Spa came to us for a new website and to take over their social media. We rebuilt their site as five pages around what a walk-in customer needs from a phone: the prices, the way there and a number to call.

Clicks from Google search
1,480
Search impressions
20,500
Weeks measured, from launch
16

Source: Google Search Console, the first 16 weeks after launch on 2 June 2026.

"I have found your company much more responsive. You answer all calls and communication and help with ideas to take our business forward. Yes, I would strongly recommend this company."
Warwick, Bubbles Car Spa · about our social media and advertising work

How a project runs

Four steps, and what you'll need to do

  1. Step 01

    We talk it through

    You send the project form or call. I reply within 24 hours, usually same day, and we go through what you need by phone or email.

  2. Step 02

    You get a fixed quote

    A written quote and plan. Website projects are a fixed price, half up front and half before launch. Nothing starts until you sign off the plan.

  3. Step 03

    We build, you approve

    I design and build the site and send pages for you to check. Nothing goes live until you have approved it.

  4. Step 04

    Launch, then a review

    The site goes live and we look at how it is doing together 60 days later. Monthly search work, if you want it, starts from there.

What I'll need from you

A good site needs your input. Most of this happens in the first week.

  • A short discovery form about your business, services and the areas you cover
  • Access to your domain, any current website and your Google Business Profile
  • Your logo, brand colours and real photos of your work
  • Sign-off on the plan before work starts
  • A check of each page before it goes live
  • Time for the review call 60 days after launch
How the search work runs →
Daniel Gardner, founder of RankLocal Agency

Who you'll deal with

Daniel Gardner, founder

RankLocal Agency is a local SEO and web design agency in West Drayton, West London, founded and run by Daniel Gardner. We build websites and handle local SEO, Google Business Profile management, AEO and GEO for trades and local businesses across London and the Home Counties.

I came to this from the transport industry, where I taught myself SEO and web development to fix my own company's website. I started RankLocal after rebuilding sites for friends who had paid a lot for websites that didn't work for them.

You deal with me directly, from the first message through to launch and after it.

More about me →

Questions

What people ask before getting in touch

How much does a website or local SEO cost?

Website-only projects are quoted per project at a fixed price, paid half up front and half before launch. Monthly local SEO plans run from £499 setup and £99 a month up to £2,495 setup and £649 a month. The pricing page sets out what each plan includes.

How long does a new website take?

Most small-business sites are live within about four weeks of the go-ahead, once I have your content, photos and access. Larger sites with lots of service and area pages take longer. Search work is slower than the build: expect the first changes within a couple of months and steadier movement from around months three to four. Nobody can promise you a position on Google, and I won't.

Is there a contract or minimum term?

Monthly plans have a 12-month minimum term, then run month to month with 30 days' written notice. Hosting and website care are included in every monthly plan. A website build on its own is a one-off project with no ongoing commitment unless you choose website care.

Can you take over a website someone else built?

Yes, and it's one of the most common requests. I start by checking what you have: who controls the domain, the hosting and your Google accounts, and whether the site is worth keeping. Then you get a plain recommendation to fix it or rebuild it, with a fixed price either way.

Can you help if my Google Business Profile is suspended?

Yes. Suspension help is a separate one-off job: I work out the likely cause, prepare the reinstatement appeal and follow it up until Google responds. Don't post to the profile or edit it while it's suspended, as that can make things worse.

What is the free Visibility Snapshot?

It's our free SEO audit. Using public data, I check four things: your website's speed, indexing, metadata and mobile layout; your Google Business Profile; where you rank today for your three main searches, with Google and Maps reported separately; and whether ChatGPT and Google AI Overviews mention you. You get one written document by email within one working day, with the one thing I'd fix first. It covers where you stand now, so backlink audits, ranking history and competitor reports aren't part of it. There's no sales call.

Which areas do you cover?

All 32 London boroughs and the Home Counties: Surrey, Hertfordshire, Essex, Kent and Berkshire. We're based in West Drayton, and several of the projects in our portfolio are in Buckinghamshire and Berkshire. Website work also runs UK-wide.

Who owns the website once it's built?

You do. Once the final payment is made, the design and code are yours. While you're on a monthly plan, hosting and security updates are included. If you're not, they're your responsibility unless you have a website care agreement with us.

Two ways to start

Tell me about your project, or start with a free review

Websites, search or both

Have a project in mind?

Tell me what you need: a new website, a rebuild, help with Google, or someone to take over after a freelancer. The form asks about your business, what you need and when. I'll reply within 24 hours, usually same day.

Free · no call needed

Get Your Free Visibility Snapshot

I'll check your website, your Google Business Profile, where you rank today for your three main searches and whether ChatGPT and Google AI Overviews mention you. Then I'll email you a written document with the one thing I'd fix first.

A snapshot of where you stand today. Doesn't include backlink audits, ranking history or reviews of another agency's work.

45-min manual review · Current state only · No sales call · Reply within 1 working day