Web design · Waste removal
The quote form comes first.
WasteWize is a waste removal company based in West London, trading since 2018 and working across London and the Home Counties. We rebuilt their website and set up the local search groundwork behind it.
Scope
Site structure
The WasteWize sitemap lists 1,339 pages. Almost all of them are town pages, and they hang off a short, fixed set of company and service pages in five layers.
Twelve top-level pages, among them the homepage, prices, a duty of care guide and a sustainability page, plus three blog posts. The prices page sets out van loads, with a half load in the 3.5-tonne van from £180 and a full load in the 7.5-tonne van from £400, before VAT.
One page per kind of job, from house and office clearance to asbestos removal, confidential waste, scrap metal and a managed alternative to hiring a skip.
Central, north, south, east and west London, then Middlesex, Berkshire, Buckinghamshire, Essex, Hertfordshire, Kent and Surrey. The areas page splits them into London and the Home Counties and lists the towns under each region.
Every town sits under its region, as in /areas/west-london/ealing. The Ealing hub lists the services offered there and nearby towns, and its structured data holds three Service entries, an OfferCatalog and four FAQs.
The deepest layer pairs a town with a job, such as house clearance in Ealing. Each one covers what the job includes, how it runs in five steps (marked up as a HowTo), the licences and paperwork involved and ten questions with answers.
One company page is given over to the law. It explains what a homeowner and a business each need to know (a business must keep its transfer notes for at least two years), then shows a sample digital Waste Transfer Note field by field: the waste and its code, the volume and weight, when and where it was collected, the carrier's licence number and the licensed site it went to.
The build
At this size the danger is drift: one town quoting an old price or a different licence number from the next. The WasteWize town and service pages share one template, so a change to a service reaches every town that offers it. The same pages carry the markup we set up for Google and the AI answer engines.
All 1,339 pages are built ahead of time as plain HTML, so a visitor who lands deep in the site on a single town and service page gets a finished page straight away.
The homepage marks up a LocalBusiness with its Environment Agency licence as a credential, eight administrative areas, the rating, a site search and five FAQs. Town hubs add Service entries and an OfferCatalog, and every town and service page adds a five-step HowTo.
For AI tools it gives the upper-tier licence (CBDU335711), the 2018 start in West London, the van prices before VAT, the counties covered and the hours, 7am to 9pm every day. It explains the Waste Transfer Note under section 34 of the Environmental Protection Act 1990 and ends with a list of what WasteWize is not.
Read wastewize.co.uk/llms.txt (opens in a new tab)The screens
The quote form sits to the right of the serif headline, two call buttons sit under the intro, and the WhatsApp button waits in the bottom corner. Below the buttons, three short lines name the EA licence, same-day collections and SafeContractor approval.
On a narrow screen the headline comes first and the four-field form follows it, ahead of the services and the process.
Design decisions
The form sits in the opening screen on desktop and straight after the headline on a phone: name, phone, email and a line about the job.
The WhatsApp button stays on screen and opens a message that already names the town and service on the page you were reading.
A near-black background, a lime-green accent and a serif headline face set it apart from the usual skip-hire look.
A section walks through what happens from the first call to the signed Waste Transfer Note, so customers know what to expect.
The trade
Waste is one of the few trades where the customer carries legal risk. If rubbish handed to an unlicensed carrier ends up fly-tipped, the person who produced it can be fined, and a business needs a Waste Transfer Note for each collection. On a waste site, then, the licence number and the paperwork belong near the top, which is why WasteWize has a whole duty of care page.
Waste searches are also narrow. People type the job and the town together, and one London page can't answer house clearance in Kilburn and builders' waste in Wembley at once. Google Maps visibility stays close to a firm's real base, so it's town pages that reach further out, as cause 7 in why a business isn't showing on Google Maps explains. I've written more on website design for waste clearance firms and local SEO for waste carriers.
Two ways to start
If you work across a wide patch like WasteWize and want a page for each place you really go, tell me where you cover and which jobs you most want more of. It helps to know which towns already send you work and which ones are new.
Websites, search or both
Send me your service list, your areas and your waste carrier number. I'll reply within 24 hours, usually same day, and we can work out together how many pages the site actually needs.
Free · no call needed
Start with our free SEO audit, the Visibility Snapshot. I check your website, your Google Business Profile, where you rank today for your three main searches and whether ChatGPT and Google AI Overviews mention you. Then I email you the one thing I'd fix first.
Written reply within one working day.
Client Reviews
Shared from our Google reviews. You can read them all on our profile.
"Highly recommend RankLocal. I was apprehensive at first as had been let down with a previous agency I used, but went with the Growth Engine and the level of insight, professional development and web exposure obtained from this was way above my expectation. Dan is clearly very knowledgeable in this field and extremely proactive."
Elliot Boorman
"Recently used Rank Local to redesign my website. Really happy with the finished product and the company were a professional outfit throughout the process."
Maximillian
Local Guide
"Thanks Rank Local — recently redone my website, very pleased with it, great work. Was a pleasure dealing with Daniel. We had our new site up and running within 3 weeks."
Daniel Byatt
"I had a site for my 1 man company for years that never really gained much traction so I decided to bring it up to date. Rank Local rebuilt the site and it looks so much better — modern and easier to navigate. I've already been contacted by people from the site so whatever they did, they did it right. Thanks again Dan."
Chevy Roach
"Excellent service and great people to work with. Sorted all our SEO ranking for 247 Cars with Google and we are on first page for all our service areas."
Andy Johnson
"Great service from Rank Local Agency. They redone my site — now I appear in AI search results for my business in Richmond. Using them for my social media management, all going well, nothing to fault. Recommended them to a friend also."
Daniel Brewster