Traditional SEO
Page One Rankings
You've invested in SEO and it's working. You rank. Customers who search Google find you. But this is only one channel — and it's no longer the only one that matters.
A growing share of UK consumers now start their search inside an AI tool — not Google. When they ask ChatGPT, Perplexity, or Google Gemini for the best local business in your category, Generative Engine Optimisation determines whether your name is in the answer.
The Visibility Gap
Traditional SEO
Page One Rankings
You've invested in SEO and it's working. You rank. Customers who search Google find you. But this is only one channel — and it's no longer the only one that matters.
The AI Search Gap
Invisible in AI Answers
When the same customer asks ChatGPT or Perplexity who to call, they get a different answer — from a different data set. Without GEO, your page-one ranking means nothing in these channels.
GEO Closes the Gap
Cited Across All Channels
GEO builds the entity authority, citation network, and structured data that AI tools use to form their answers. Your business appears across Google, ChatGPT, Perplexity, and Gemini — not just one of them.
The GEO Framework
AI citation requires systematic work across six interconnected disciplines. We run all six in parallel — because partial GEO produces partial results.
AI models don't rank pages — they cite entities they recognise and trust. We establish your brand as a clearly-defined, verified entity across the global Knowledge Graph: structured JSON-LD Organisation schema, consistent NAP signals across 40+ directories, and cross-platform brand alignment that tells AI exactly who you are and what you do.
Generic content doesn't survive AI summarisation. AI engines extract content that is structured, factual, and contains original insight. We engineer the specific formats — FAQ responses, comparison tables, data-backed passages, expert quotes — that AI models actively cite. If your content isn't citation-worthy, it won't be cited.
AI tools build their answers from multiple corroborating sources. A single mention isn't enough — you need consistent, authoritative references across review platforms, industry directories, local publications, and community forums. We build the citation network that makes your brand the obvious choice when AI synthesises an answer.
ChatGPT's live search uses Bing. Perplexity crawls its own index with a preference for authoritative, structured sources. Google Gemini pulls from the Google index and Knowledge Graph. Each platform has distinct weighting signals. We optimise specifically for each ecosystem rather than applying a single generic approach.
Structured data is the language machines use to understand your business. We deploy full-spectrum JSON-LD coverage — Service, Product, FAQPage, LocalBusiness, WebPage with Speakable, and BreadcrumbList — giving AI language models a precise, parseable picture of what you do, who you serve, and why you're the authority in your local market.
AI citation frequency changes as models update their training and index preferences. We query ChatGPT, Perplexity, Google Gemini, and Claude monthly across your core business keywords — tracking whether you appear, how you're described, and what competitors are being cited instead. Every engagement includes monthly AI visibility reporting.
Common Questions
We'll audit your current AI citation profile across ChatGPT, Perplexity, and Gemini — showing you exactly where you appear, where you don't, and what it takes to change that. Free for London and Home Counties businesses.