Traditional SEO
Page One Rankings
SEO is working — you rank on Google and customers find you. But Google search is one channel, and more people are now skipping it entirely and going straight to an AI tool instead.
Get Cited by
ChatGPT, Perplexity & Gemini.
More UK consumers are starting their searches inside AI tools rather than Google. When someone asks ChatGPT, Perplexity, or Google Gemini for the best local business in your category, they get a named answer. GEO is the work that puts your business in it.
ChatGPT OpenAI / Bing
Perplexity AI Search
Google Gemini AI Overviews
Copilot Microsoft / Bing
The Visibility Gap
You Can Rank on Google and Still Be Invisible to AI
The AI Search Gap
Invisible in AI Answers
When that same customer asks ChatGPT or Perplexity who to call, they get a completely different answer pulled from different sources. Your Google ranking doesn't carry over.
GEO Closes the Gap
Cited Across All Channels
GEO builds the signals AI tools use when forming answers — entity recognition, citations from trusted sources, structured data. Done right, your business shows up across Google, ChatGPT, Perplexity, and Gemini.
The GEO Framework
Six Workstreams.
One Goal: AI Citation Authority.
Getting cited by AI isn't one thing — it's several things that need to work together. Miss any of them and the others don't fully land. Here's what the work actually involves.
01
Entity Authority & Knowledge Graph Establishment
AI models don't rank pages — they cite businesses they've seen referenced consistently across the web. We get your brand properly into the Knowledge Graph: clean Organisation schema, consistent name/address/phone across 40+ directories, and coherent brand signals that AI can verify and trust.
02
Citable Content Engineering
Generic content gets passed over when AI is summarising a topic. We write in the formats AI actually cites — clear FAQ answers, specific comparisons, data-backed statements with a real point of view. Content that gives AI something worth quoting.
03
AI Citation Signal Network
AI tools pull from multiple sources when forming answers. One mention on one platform isn't enough — you need references across review sites, trade directories, local press, and community forums. We build that breadth so AI consistently sees your brand as the go-to in your category.
04
Platform-Specific GEO Optimisation
ChatGPT's live search runs on Bing. Perplexity has its own index and tends to favour well-cited, structured content. Gemini draws from Google's index and Knowledge Graph. Each platform works differently, so we tailor the work to each rather than applying the same approach across the board.
05
Advanced Schema & Structured Data
Structured data is how machines actually read your business. We add JSON-LD markup across Service, Product, FAQPage, LocalBusiness, Speakable, and BreadcrumbList — giving AI models a clear, machine-readable picture of what you do, where you are, and who you serve.
06
AI Visibility Monitoring & Reporting
AI models change their behaviour as they update. We test ChatGPT, Perplexity, Gemini, and Claude against your core keywords every month — checking where you appear, how you're described, and which competitors are being mentioned in your place. You get a full report each month.
Free · No call required
Find out what's holding your business back — for free.
The GEO Visibility Snapshot is a manual review of your website, Google Business Profile, and AI search readiness. You get a written report within 24 hours. No sales call. No obligation.
- Website speed & technical foundations
- Google Business Profile — what's missing
- Local search visibility vs your competitors
- AI search readiness (ChatGPT, Perplexity, Google AI)
- The one thing I'd fix first
Free GEO Visibility Snapshot
Get yours in 24 hours
Tell me your website and I'll send back a written review — what's working, what isn't, and what to fix first.
Manual review · no sales call · reply within 24 hours
Google-reviewed — read our reviews
Common Questions
GEO — Explained
What is Generative Engine Optimisation (GEO)?
GEO is the work of getting your brand cited inside AI-generated answers. When someone asks ChatGPT, Perplexity, or Google Gemini about the best local option in your category, GEO is what puts your name in the response. Where SEO gets you ranked in a list, GEO gets you mentioned in the answer itself.
How is GEO different from traditional SEO?
SEO is about ranking in Google's search results. GEO is about getting your brand recognised and referenced by AI tools when they generate answers. The two are separate — strong Google rankings don't carry over into ChatGPT or Perplexity. GEO addresses that gap.
How long before my business appears in ChatGPT and Perplexity answers?
Most clients see progress within 60–90 days. The timeline depends on how established your current online presence is — the stronger the starting point, the faster things move. And unlike paid ads, the work compounds. New citations, schema updates, and directory listings all reinforce each other over time.
Do I need GEO if I already rank well on Google?
Yes — the systems don't share signals. A first-page Google ranking doesn't mean anything to ChatGPT or Perplexity. They're working from different data, updated on different schedules. A growing number of UK customers now check AI tools before they check Google, so the gap is worth closing.
Which AI platforms does your GEO service target?
We cover ChatGPT (OpenAI / Bing), Google Gemini (Knowledge Graph + Google index), Perplexity, Microsoft Copilot (Bing), and Claude. All five are tracked monthly and we adjust the focus based on which ones your customers are actually using.
Stop Being Invisible
to AI Search.
We'll check your AI citation profile across ChatGPT, Perplexity, and Gemini — where you appear, where you don't, and what would need to change. Free for London and Home Counties businesses.