Traditional SEO
Page One Rankings
SEO is working. You rank on Google and customers find you. But Google search is one channel, and more people are now skipping it entirely and going straight to an AI tool instead.
GEO Agency:
Generative Engine Optimisation
Get Cited by ChatGPT, Perplexity & Gemini.
More UK consumers are starting their searches inside AI tools rather than Google. When someone asks ChatGPT, Perplexity, or Google Gemini for the best local business in your category, they get a named answer. GEO is the work that gives your business a better chance of being in it. It starts with our free SEO audit, the Visibility Snapshot.
ChatGPT OpenAI / Bing
Perplexity AI Search
Google Gemini AI Overviews
Copilot Microsoft / Bing
The Visibility Gap
You Can Rank on Google and Still Be Invisible to AI
The AI Search Gap
Invisible in AI Answers
When that same customer asks ChatGPT or Perplexity who to call, they often get a different answer pulled from different sources. Your Google ranking doesn't automatically carry over.
GEO Closes the Gap
Ready for Every Channel
GEO builds the signals AI tools rely on when forming answers (entity recognition, citations from trusted sources, structured data). Done well, it gives your business a better chance of showing up across Google, ChatGPT, Perplexity, and Gemini.
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Step 1
The question
"Which roofers near Guildford have good reviews?" typed into ChatGPT, Perplexity or Gemini.
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Step 2
The search
The assistant runs its own web search, through an index like Bing's or Google's.
Where businesses drop out: Pages that aren't indexed, or rank too low to come back.
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Step 3
The read
It opens the pages that come back and pulls out text it can quote.
Where businesses drop out: Vague copy, no prices, content loaded by scripts.
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Step 4
The cross-check
Reviews, Google Business Profile, directories and press mentions either back your site up or they don't.
Where businesses drop out: A name, address or phone number that doesn't match.
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Step 5
The answer
It names two or three businesses, usually with a link or a citation.
Where businesses drop out: Too few outside mentions to be trusted.
The GEO Framework
Six Workstreams.
One Goal: Easier for AI to Cite.
Getting cited by AI takes several pieces of work, and they have to fit together. Miss one and the others don't fully land.
01
Entity Authority & Knowledge Graph Establishment
AI models don't rank pages. They cite businesses they've seen referenced consistently across the web. We give Google's Knowledge Graph clear signals to work from: clean Organisation schema, the same name, address and phone number on every directory and citation site that lists you, and coherent brand signals that AI can verify and trust.
02
Citable Content Writing
Generic content gets passed over when AI is summarising a topic. We write in the formats AI cites, such as clear FAQ answers, specific comparisons, and data-backed statements with a real point of view, so AI has something worth quoting.
03
Mentions Across Trusted Sources
AI tools pull from multiple sources when forming answers. One mention on one platform isn't enough. You need references across review sites, trade directories, local press, and community forums. We build that breadth so AI tools have more reasons to treat your brand as a credible option in your category.
04
Platform-Specific GEO Optimisation
ChatGPT's live search draws heavily on Bing. Perplexity has its own index and tends to favour well-cited, structured content. Gemini draws from Google's index and Knowledge Graph. Each platform works differently, so we tailor the work to each rather than applying the same approach across the board.
05
Advanced Schema & Structured Data
Structured data is how machines read your business. We add JSON-LD markup across Service, Product, FAQPage, LocalBusiness, Speakable, and BreadcrumbList. That gives AI models a clear, machine-readable picture of what you do, where you are, and who you serve.
06
AI Visibility Monitoring & Reporting
AI models change their behaviour as they update. Every month we test ChatGPT, Perplexity, Gemini, Copilot, and Claude against your core keywords. We check where you appear, how you're described, and which competitors get mentioned in your place. You get a full report each month.
Free · No call required
Find out for free what's holding your business back.
Our free SEO audit, the Visibility Snapshot, is a manual look at what anyone can see of your business online today. I check four things from public data and email you one written document within one working day. No sales call, and I don't need any logins.
- Your website's speed, indexing, metadata and mobile layout
- Your Google Business Profile
- Where you rank today for your three main searches, on Google and on Maps
- Whether ChatGPT and Google AI Overviews mention you
- The one thing I'd fix first
Rather talk it through? Call +44 7513 852234.
Delivered within one working day
Get Your Free Visibility Snapshot
Tell me your website and where you work. I'll send back a written document on where you stand today and the one thing I'd fix first.
A snapshot of where you stand today. Doesn't include backlink audits, ranking history or reviews of another agency's work.
Manual review · no sales call · reply within one working day
Google-reviewed · read our Google reviews
Common Questions
GEO Explained
What is Generative Engine Optimisation (GEO)?
GEO is the work of making your brand easier for AI tools to find and cite in the answers they generate. When someone asks ChatGPT, Perplexity, or Google Gemini about the best local option in your category, GEO gives your name a better chance of appearing in the response. Where SEO aims for a place in a list, GEO aims for a mention in the answer itself.
How is GEO different from traditional SEO?
SEO is about ranking in Google's search results. GEO is about getting your brand recognised and referenced by AI tools when they generate answers. The two are separate: strong Google rankings don't automatically carry over into ChatGPT or Perplexity. GEO addresses that gap.
How long before my business appears in ChatGPT and Perplexity answers?
Real movement tends to show around months three to four, though nobody can promise a date, or promise that an AI tool will mention you. The timeline depends on how established your current online presence is. The stronger the starting point, the faster things move. And unlike paid ads, the work compounds. New citations, schema updates, and directory listings all reinforce each other over time.
Do I need GEO if I already rank well on Google?
Usually, yes. The systems overlap less than you'd expect. A first-page Google ranking doesn't guarantee a mention in ChatGPT or Perplexity. They're working from different data, updated on different schedules. More customers now ask AI tools for recommendations, so the gap is worth closing.
Which AI platforms does your GEO service target?
We cover ChatGPT (OpenAI / Bing), Google Gemini (Knowledge Graph + Google index), Perplexity, Microsoft Copilot (Bing), and Claude. All five are tracked monthly and we adjust the focus based on which ones your customers use.
Stop Being Invisible
to AI Search.
Want to know where you stand first? Our free SEO audit, the Visibility Snapshot, checks whether ChatGPT and Google AI Overviews mention your business today. It also covers your website's speed, indexing, metadata and mobile layout, your Google Business Profile, and where you rank for your three main searches on Google and on Maps. I'll email it as one written document within one working day, with the one thing I'd fix first. Backlink audits, ranking history, competitor reports and reviews of another agency's work sit outside it, and I don't need any logins. It's free for London and Home Counties businesses.
Further reading on getting cited by AI
- ChatGPT SEO: getting into ChatGPT's answers
ChatGPT's web search leans on Bing's index rather than Google's. The guide covers the free Bing Webmaster Tools setup most UK businesses have never done.
- LLM SEO: how to get recommended by AI models
The two routes into an AI answer (live search and what the model already knows), and the three numbers that show whether any of it is working.
- GEO vs AEO: two different problems
Which platforms each one covers, where the work overlaps, and a worked example built around a Hackney solicitor.
- AEO vs SEO: what's the difference?
If the budget only stretches to one, this sets out which to start with and how much extra work AEO adds on top.