The work, and the numbers as they are.
Each case study shows what we built for a real client, the Search Console figures since launch, and what the owner says about working with us. When a number goes down, it stays on the page with the reason.
A case study is only worth reading if you can trust the numbers in it, so every one follows the same four rules.
Two numbers do most of the work in a case study, and they measure different things.
Impressions count how often a page of the site appeared in someone's Google results, whether or not they scrolled down to it. They often climb first. A new site starts showing up for more searches, low down the page, before it earns better positions.
Clicks count the people who chose the site from those results. That's the figure closest to a phone call or a visit, and it's the one we lead with.
Both move with the seasons. A car wash is busier in a dry summer and a roofer gets more searches after the first autumn storm, so we compare four-week blocks and say when the calendar is likely part of the story. Search Console also leaves out taps inside Google Maps and calls made straight from the Business Profile, which is why Business Profile work gets measured separately.
Want to know where your own business stands before any work starts? Our free SEO audit, the Visibility Snapshot, checks your website, your Google Business Profile, where you rank today for your three main searches and whether ChatGPT and Google AI Overviews mention you. You can request the free SEO audit here.
These rebuilds don't have a case study on this page. Each one has a portfolio page showing what we built and the choices behind it.
Free · No call required
Our free SEO audit, the Visibility Snapshot, is a manual look at what anyone can see of your business online today. I check four things from public data and email you one written document within one working day. No sales call, and I don't need any logins.
Delivered within one working day
Tell me your website and where you work. I'll send back a written document on where you stand today and the one thing I'd fix first.
A snapshot of where you stand today. Doesn't include backlink audits, ranking history or reviews of another agency's work.
Manual review · no sales call · reply within one working day
Google-reviewed · read our Google reviews
Client Reviews
Shared from our Google reviews. You can read them all on our profile.
"Highly recommend RankLocal. I was apprehensive at first as had been let down with a previous agency I used, but went with the Growth Engine and the level of insight, professional development and web exposure obtained from this was way above my expectation. Dan is clearly very knowledgeable in this field and extremely proactive."
Elliot Boorman
"Recently used Rank Local to redesign my website. Really happy with the finished product and the company were a professional outfit throughout the process."
Maximillian
Local Guide
"Thanks Rank Local — recently redone my website, very pleased with it, great work. Was a pleasure dealing with Daniel. We had our new site up and running within 3 weeks."
Daniel Byatt
"I had a site for my 1 man company for years that never really gained much traction so I decided to bring it up to date. Rank Local rebuilt the site and it looks so much better — modern and easier to navigate. I've already been contacted by people from the site so whatever they did, they did it right. Thanks again Dan."
Chevy Roach
"Excellent service and great people to work with. Sorted all our SEO ranking for 247 Cars with Google and we are on first page for all our service areas."
Andy Johnson
"Great service from Rank Local Agency. They redone my site — now I appear in AI search results for my business in Richmond. Using them for my social media management, all going well, nothing to fault. Recommended them to a friend also."
Daniel Brewster
