Bubbles Car Spa Case Study
1,480 Google clicks in 16 weeks.
Bubbles Car Spa is a walk-in hand car wash in Redhill, Surrey, trading since 2010. They came to us from a social media company that wasn't getting them seen. We built them a new website, took over their Facebook and Instagram, and ran their adverts. The site went live on 2 June 2026. Customers now tell the team they found them on Facebook and Instagram, which never happened before.
- Clicks from Google
- 1,480
- Search impressions
- 20,500
- Weeks since launch
- 16
A busy Redhill car wash that nobody found online
Bubbles runs a 10-stage tunnel wash with a hand pre-wash and a hand-buffed finish, three service bays and a Coffee Lounge, on Reading Arch Road in Redhill. There's no booking. You drive in. That makes the online job simple to describe and easy to get wrong: people nearby need to find the place, trust it, see the price and get directions, all from a phone.
Before us, their social media sat with another company. In the owner's words, it was slow, it used AI images instead of the business's own photos, and one team didn't know what the other was doing.
"The previous social media company was very slow. They didn't really promote us, used a lot of AI instead of our own pictures, and didn't really know from one team to another what they were doing.
Since being with yourselves, we and our customers have noticed a vast improvement in traffic to our social media, and we've had a lot of good feedback from customers about our adverts, which we never had before. Customers have told us they found us on Facebook and Instagram, which never really got mentioned with the last company.
I have found your company much more responsive. You answer all calls and communication and help with ideas to take our business forward. Yes, I would strongly recommend this company."
What we built for a walk-in car wash
Five pages, each with one job: the homepage, services and prices, the Coffee Lounge, the story of the business, and how to find it. Every page leads with what a walk-in customer needs: no booking, the price and the way there.
- Prices in full. Three packages by vehicle size, from £15 to £45, published in the open rather than hidden behind "call for a quote". One price list feeds the page, the structured data and the AI-readable summary, so they can't disagree.
- Call and directions on every screen. On a phone, the number used to sit two taps deep in the menu. Now call and directions are fixed to the bottom of every page.
- Their own photos, not stock. The 10-stage process is shown with photos taken in their own tunnel, one per stage. The Coffee Lounge gets its own page with the real menu and prices.
- Readable by AI assistants. The site lets ChatGPT, Perplexity and Google's AI crawlers in, and publishes a plain summary of services, prices and hours for them to quote.
Google clicks, four weeks at a time
In its first 16 weeks the new site took 1,480 clicks and 20,500 impressions from Google search. Clicks more than doubled from the first four weeks to the second and kept climbing through August.
Then clicks fell to 238 in the four weeks to 23 September. We're not going to hide that. Nothing on the site changed between 1 August and 26 September, and some of the drop is likely the end of the summer. The review we ran on 26 September also found faults that can hold a site back. They're listed below, and we fixed them that day. The figures for the four weeks to 21 October will show how much each one mattered, and we'll add them to this page either way.
The six fixes from the 16-week review
At 16 weeks we checked the site against Search Console, the Google Business Profile and the owner's own records. This is what changed on 26 September.
One address for the services page
/services and /services/ were both answering as separate pages, splitting Google's signals for the site's main commercial page. The short version now redirects to the real one.
One business, not four
The structured data Google reads described the business in four partial copies. It's now one entity, with the correct founding date, opening hours, price list and service areas attached.
The map pin moved 350 metres
The coordinates in the site's code sat roughly 350 metres from the Google Business Profile pin. For a walk-in business, where distance is a ranking input, that matters.
4 MB of photos cut to about 210 KB
The services page was sending full-size 1600 × 1200 photos into boxes about 530 pixels wide. Resized and lazy-loaded, a phone now downloads around 210 KB of images for that page.
Every claim checked with the owner
Figures that didn't match each other came out, and every business fact now lives in one file that the pages, the price table and the AI-readable summary all draw from.
Calls and directions are now counted
Taps on the phone number and the directions link are tracked by where on the page they happened, behind a consent banner. Tracking started in late September, so from October onwards we can see which parts of the site bring people in.
What a car wash can teach any local business
Most of what worked here isn't specific to car washes. Use your own photos. Put your prices where people can see them. Make calling and finding you one tap on a phone. Keep every fact about the business the same everywhere it appears, because Google and the AI assistants notice when it isn't. And check the numbers regularly, including when they go the wrong way.
If you'd like to know where your own business stands, start with our free SEO audit, the Visibility Snapshot. It looks at your website, your Google Business Profile, where you rank today for your three main searches and whether ChatGPT and Google AI Overviews mention you. I'll email it to you in writing within one working day.
The services behind this project
Daniel Gardner
Founder, RankLocal Agency
Local SEO specialist working with trades and small service businesses across London and the Home Counties. Focuses on Google Business Profile optimisation, Astro web builds, and rank tracking for the map pack and organic results.
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