Measured on enquiries, not likes.
Facebook and Instagram are where people see your work before they need you. We run Meta ad campaigns for trades and local businesses across London and the Home Counties, built around photos of real jobs and judged on the enquiries they bring in.
Why Social Advertising
Social ads don't wait for people to search. They put your business in front of the right audience (by location, behaviour, and life stage) before a competitor even enters the picture.
A large share of UK adults use Facebook or Instagram, and many of them check in every day. You can reach them by age, location, interests, and behaviour. Social ads put your business in their feed before they even think to search.
Google Ads compete in a list. Social ads compete in a feed, with video, imagery, and creative that stops people mid-scroll. For businesses where trust and presentation matter, there's no better medium to make a first impression.
Meta's ad platform lets us target by location down to postcode area, plus age, interests and behaviour. We can also build lookalike audiences from your own customer list.
Most website visitors don't enquire on the first visit. Retargeting ads follow warm prospects across Facebook and Instagram and keep your brand front of mind until they're ready to act. For many businesses it's one of the cheapest ways to win back an enquiry.
Our Process
Every campaign follows the same order: strategy before spend, creative before launch, and data before scaling.
We define your ideal customer profile, map out your funnel, and identify which audiences on Meta are most likely to convert. Strategy comes before spend, every time.
We write ad copy and brief creative that speaks directly to your audience's pain points and desires. We skip the stock-photo filler and the corporate tone, so the ads feel native to the feed and earn attention.
We launch with a disciplined testing structure across multiple audiences and creatives, so we collect real performance data immediately instead of guessing at what works.
Once we know which audiences and creatives are driving the lowest cost-per-lead, we cut what isn't working and scale what is. Monthly optimisation keeps performance improving as your campaign matures.
What Works on Meta
Nobody opens Instagram looking for an electrician. Social ads reach people before they need you, so they work differently from search ads, and the setup has to reflect that.
Before-and-after photos and short clips from your own jobs. People scroll past stock images, and a real kitchen or driveway in a nearby street makes them stop.
Meta's instant forms can ask for a postcode and the type of job, so you can see whether a lead is worth calling back before you pick up the phone.
Ads are targeted to the towns you cover. Paying to reach someone 40 miles away who you'd turn down anyway is wasted budget.
The Meta pixel shows your ads to people who looked at your website but didn't get in touch, which is often the cheapest enquiry you'll win.
Boiler services before winter, gutter clearing in autumn, garden and driveway work in spring. Planned jobs respond best to an ad that turns up at the right time.
Leads from social go cold quickly. Each one should reach your phone or inbox the moment it comes in, so you can call back while they still remember filling in the form.
As with Google Ads, there are two numbers: your ad spend, which is what Meta charges, and our management fee. We recommend at least £500 a month in ad spend, because less than that rarely gives a campaign enough data to learn which audiences and ads bring in enquiries. Both figures are agreed before launch, and the monthly report shows what each lead cost. For emergency work, Google Ads is usually the better first spend.
Coverage Area
We run Meta ads for trades and local businesses within reach of London, targeted to the towns you work in.
Free · No call required
Our free SEO audit, the Visibility Snapshot, is a manual look at what anyone can see of your business online today. I check four things from public data and email you one written document within one working day. No sales call, and I don't need any logins.
Rather talk it through? Call +44 7513 852234.
Delivered within one working day
Tell me your website and where you work. I'll send back a written document on where you stand today and the one thing I'd fix first.
A snapshot of where you stand today. Doesn't include backlink audits, ranking history or reviews of another agency's work.
Manual review · no sales call · reply within one working day
Google-reviewed · read our Google reviews
Common Questions
They can, but differently from Google. Social ads work best for planned jobs people can be prompted into, like kitchens, extensions, driveways, garden work or a boiler service before winter. For emergency call-outs, people search Google instead, so Google Ads is the better fit there.
Not strictly, because Meta's instant forms collect the enquiry inside the app. A website still helps: retargeting needs one, and most people check your site or reviews before they agree to a quote.
We recommend a minimum ad spend of £500/month to gather meaningful data and generate consistent results. The more competitive your market, the more budget helps, but we focus on maximising return at whatever level you start.
Results vary by industry, offer, and targeting. For awareness-stage campaigns, cost per lead is often lower than on Google Ads, though those leads usually need more follow-up. We set realistic benchmarks before launch and report against them every month.
Not necessarily. We can brief, write, and in many cases produce ad creative as part of our management. If you have existing photography or video, even better. We'll make the most of what you have.
For most local businesses, yes. Its audience is getting older, but Facebook still reaches a huge share of UK adults, and its targeting is hard to match. Instagram, which runs through the same Meta Ads platform, skews younger and is increasingly important for visual service businesses.
Boosted posts are a blunt instrument, with limited targeting, no funnel structure, and minimal reporting. Proper Meta Ads campaigns use campaign objectives, custom audiences, conversion tracking, and creative testing. The difference in performance is substantial.
Stop boosting posts and hoping for the best. Let's build a social ad system that generates consistent, trackable leads for your business.
Rather talk it through? Call +44 7513 852234.
Client Reviews
Shared from our Google reviews. You can read them all on our profile.
"Highly recommend RankLocal. I was apprehensive at first as had been let down with a previous agency I used, but went with the Growth Engine and the level of insight, professional development and web exposure obtained from this was way above my expectation. Dan is clearly very knowledgeable in this field and extremely proactive."
Elliot Boorman
"Recently used Rank Local to redesign my website. Really happy with the finished product and the company were a professional outfit throughout the process."
Maximillian
Local Guide
"Thanks Rank Local — recently redone my website, very pleased with it, great work. Was a pleasure dealing with Daniel. We had our new site up and running within 3 weeks."
Daniel Byatt
"I had a site for my 1 man company for years that never really gained much traction so I decided to bring it up to date. Rank Local rebuilt the site and it looks so much better — modern and easier to navigate. I've already been contacted by people from the site so whatever they did, they did it right. Thanks again Dan."
Chevy Roach
"Excellent service and great people to work with. Sorted all our SEO ranking for 247 Cars with Google and we are on first page for all our service areas."
Andy Johnson
"Great service from Rank Local Agency. They redone my site — now I appear in AI search results for my business in Richmond. Using them for my social media management, all going well, nothing to fault. Recommended them to a friend also."
Daniel Brewster