The Old Model
Ten Blue Links
Traditional search returns a list. Users scroll, scan, and choose. Your ranking is one of many options on the page. The customer still has to decide.
When someone asks Siri, Alexa, or Google Assistant for the best local business in your category, they get one answer — not a page of results. Answer Engine Optimisation makes that answer yours.
The Shift in Search
The Old Model
Ten Blue Links
Traditional search returns a list. Users scroll, scan, and choose. Your ranking is one of many options on the page. The customer still has to decide.
The New Reality
One Spoken Answer
Voice search returns a single answer — read aloud. If you're not that answer, you don't exist. There is no second place in voice search. AEO is how you become first.
The Opportunity
Most Businesses Miss It
Your competitors are optimising for clicks. Voice AEO is still largely unclaimed territory in London and the Home Counties. The window to own it is now.
The AEO Framework
Winning voice search requires more than good content. It requires a systematic approach across six interconnected workstreams — each one reinforcing the others.
Voice queries are structurally different from typed searches. 'Best plumber near me' spoken to a phone is longer, more natural, and expects a single spoken answer — not a list. We map every conversational query pattern your customers use and optimise your content to match them precisely.
Answer engines extract content that is concise, factual, and directly responsive. We restructure your pages into question-and-answer formats that voice assistants can read aloud verbatim — giving your business the spoken answer, not a buried link.
Google's Featured Snippets are the source text for most Google Assistant responses. We engineer your content specifically to claim position zero for your highest-value local queries — the ones your customers are asking out loud right now.
Google's Speakable schema tells assistant platforms exactly which sections of your page are suitable to be read aloud. Combined with FAQPage and HowTo structured data, we give voice platforms an unambiguous reading list so your content surfaces consistently across all assistant devices.
The majority of voice searches are local intent queries. 'Best accountant near me' or 'plumber open now in Islington' need an immediate spoken answer. We optimise your Google Business Profile, local citations, and on-page content to be the default answer for your category across London and the Home Counties.
Siri uses Apple Maps and web results. Alexa draws from Bing. Google Assistant uses Google's index. Each platform has its own weighting signals. We optimise across all three ecosystems so your business answers correctly regardless of which assistant your customer uses.
Common Questions
We'll audit your current voice search presence, identify the exact queries you should own, and build the content and schema infrastructure to win them. Free for London and Home Counties businesses.