The Old Model
Ten Blue Links
Traditional search returns a list. Users scroll, scan, and pick one. You're one option among many, and the customer still has to decide if you're worth clicking.
AEO Agency:
Answer Engine Optimisation
Your Business. The Spoken Answer.
When someone asks Siri, Alexa, or Google Assistant for the best local business in your category, they don't get ten links. They get one spoken name, and Answer Engine Optimisation is about giving your business the best chance of being that name. It starts with our free SEO audit, the Visibility Snapshot.
Siri Apple Search
Alexa Amazon / Bing
Google Assistant Featured Snippets
AI Overviews Google Search
The Shift in Search
Why Voice Search Works Differently
The New Reality
One Spoken Answer
Voice search returns a single answer, read aloud. If you're not that answer, you're not in the conversation at all. There's no second result being offered. AEO improves your odds of being the one.
The Opportunity
Most Businesses Miss It
Plenty of local businesses still only chase Google clicks. Voice search gets far less attention, so getting in early can still make a difference.
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Step 1
The question
"Hey Siri, who's an emergency plumber near me?" asked out loud, often hands-free.
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Step 2
The lookup
The assistant checks Google, Bing or Apple Maps, depending on the device.
Where businesses drop out: A missing or unverified business listing.
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Step 3
The source
It looks for a listing or a short passage it can read out as it stands.
Where businesses drop out: Answers buried in long paragraphs or images.
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Step 4
The checks
Distance, opening hours, rating and review count all weigh in.
Where businesses drop out: Wrong hours, few reviews, a pin in the wrong place.
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Step 5
One answer
One business is read out. There is rarely a second option.
Where businesses drop out: Second place gets nothing.
The AEO Framework
Six Workstreams.
One Goal: The Spoken Answer.
Good content alone won't get you the spoken answer. Voice search pulls from a range of signals: content structure, schema, local profiles and platform-specific indexes. These six areas are where we focus.
01
Conversational Query Mapping
Voice queries are longer and more natural than typed searches. Someone asking their phone 'best plumber near me' is expecting one spoken answer, not a list to scroll through. We map the exact phrasing your customers use and make sure your content matches it.
02
Direct Answer Content Structure
Voice assistants need content they can read straight out. We restructure your pages into clear Q&A formats that a voice assistant can pull verbatim and read back. The goal is to get your business read out loud, rather than left sitting in a list of links.
03
Featured Snippet & Position Zero Capture
Featured Snippets are what Google Assistant reads aloud. We write your content to target position zero on the local questions your customers ask by voice most often.
04
Speakable Schema & Voice-Ready Markup
Google's Speakable schema marks the sections of your page that are appropriate to read aloud. We add that alongside FAQPage and HowTo markup so voice platforms get a clear signal about which parts to use. Support varies by platform, so it's one signal among several.
05
Local AEO & 'Near Me' Answers
A lot of voice searches are local. Queries like 'best accountant near me' or 'plumber open now in Islington' want a name, not a list. We align your Google Business Profile, local citations, and on-page content so your business has a better chance of being what gets spoken back.
06
Multi-Platform Voice Coverage
Siri uses Apple Maps and web results. Alexa pulls from Bing. Google Assistant works from Google's own index. Each one needs a different setup. We cover all three, so you're in with a chance whichever assistant your customer uses.
Free · No call required
Find out for free what's holding your business back.
Our free SEO audit, the Visibility Snapshot, is a manual look at what anyone can see of your business online today. I check four things from public data and email you one written document within one working day. No sales call, and I don't need any logins.
- Your website's speed, indexing, metadata and mobile layout
- Your Google Business Profile
- Where you rank today for your three main searches, on Google and on Maps
- Whether ChatGPT and Google AI Overviews mention you
- The one thing I'd fix first
Rather talk it through? Call +44 7513 852234.
Delivered within one working day
Get Your Free Visibility Snapshot
Tell me your website and where you work. I'll send back a written document on where you stand today and the one thing I'd fix first.
A snapshot of where you stand today. Doesn't include backlink audits, ranking history or reviews of another agency's work.
Manual review · no sales call · reply within one working day
Google-reviewed · read our Google reviews
Common Questions
AEO Explained
What is Answer Engine Optimisation (AEO)?
AEO is the practice of structuring your content and technical setup so voice assistants are more likely to return your business as the spoken answer. Where SEO aims for a place on a list, AEO aims for the one answer that gets read out. The goal is different, so the approach is too.
How does AEO differ from traditional SEO?
SEO gets your page ranked in a list of results. AEO targets the single answer a voice assistant reads back. That's a much narrower outcome, and it needs different content, different schema, and a focus on local intent. The two overlap, but they're not the same job.
Which platforms does your AEO service target?
We cover Google Assistant (featured snippets and the Google index), Siri (Apple Maps and web results), and Amazon Alexa (Bing index). Each has different signals, but we handle all three inside a single engagement.
How quickly can AEO improve my voice search presence?
Local queries ('near me' searches and category questions) usually move first. Real movement tends to show around months three to four, though nobody can promise a date. We track and report monthly so you can see exactly what's changed.
Does AEO help with Google AI Overviews as well?
Yes, the signals overlap a lot. Clear FAQ responses, Speakable schema, and well-structured local content all feed both voice answers and AI Overviews. In practice, AEO and GEO work better together, which is why we run them as a single programme.
Ready to Become
the Spoken Answer?
Our free SEO audit, the Visibility Snapshot, shows whether you're already the answer. I check whether ChatGPT and Google AI Overviews mention you, plus your website's technical basics, your Google Business Profile and where you rank today for your three main searches. You get one written document within one working day, with the one thing I'd fix first. It shows where you stand now, so it doesn't cover backlink audits, ranking history, competitor reports or reviews of another agency's work, and I don't need any logins. It's free for London and Home Counties businesses.
Further reading on answer engines
- What is answer engine optimisation?
How an answer engine picks the one result it reads out, what the technical work involves and how long it usually takes to show.
- AEO vs SEO: what's the difference?
How AEO changes the way a page should be written, and how to measure whether it's working.
- GEO vs AEO: two different problems
Voice assistants and AI chat tools take their answers from different places. This puts the two side by side.
- ChatGPT SEO: getting into ChatGPT's answers
ChatGPT's answers are typed rather than spoken, but the page-level work that makes a business quotable is much the same.