The Old Model
Ten Blue Links
Traditional search returns a list. Users scroll, scan, and pick one. You're one option among many — and the customer still has to decide whether you're worth clicking.
Your Business.
The Spoken Answer.
When someone asks Siri, Alexa, or Google Assistant for the best local business in your category, they get one answer. Not ten links — one spoken name. Answer Engine Optimisation is about making sure that name is yours.
Siri Apple Search
Alexa Amazon / Bing
Google Assistant Featured Snippets
AI Overviews Google SGE
The Shift in Search
Why Voice Search Changes Everything
The New Reality
One Spoken Answer
Voice search returns a single answer, read aloud. If you're not that answer, you're not in the conversation at all. There's no second result being offered. AEO is what changes that.
The Opportunity
Most Businesses Miss It
Most of your competitors are still only chasing Google clicks. Voice AEO is largely unclaimed in London and the Home Counties — getting in early still makes a real difference.
The AEO Framework
Six Workstreams.
One Goal: The Spoken Answer.
Good content alone won't get you the spoken answer. Voice search pulls from a range of signals — content structure, schema, local profiles, platform-specific indexes. Here's where we focus.
01
Conversational Query Mapping
Voice queries are longer and more natural than typed searches. Someone asking their phone 'best plumber near me' is expecting one spoken answer, not a list to scroll through. We map the exact phrasing your customers use and make sure your content matches it.
02
Direct Answer Content Structure
Voice assistants need content they can read straight out. We restructure your pages into clear Q&A formats — the kind a voice assistant can pull verbatim and read back. The goal is your business getting spoken, not just linked.
03
Featured Snippet & Position Zero Capture
Featured Snippets are what Google Assistant reads aloud. We write your content to target position zero on the queries your customers ask most — the local searches happening by voice right now.
04
Speakable Schema & Voice-Ready Markup
Google's Speakable schema marks the sections of your page that are appropriate to read aloud. We add that alongside FAQPage and HowTo markup so voice platforms know exactly which parts to use — and use them consistently.
05
Local AEO & 'Near Me' Dominance
Most voice searches are local. 'Best accountant near me' or 'plumber open now in Islington' — these queries want a name, not a list. We align your Google Business Profile, local citations, and on-page content so your business is what gets spoken back.
06
Multi-Platform Voice Coverage
Siri uses Apple Maps and web results. Alexa pulls from Bing. Google Assistant works from Google's own index. Each one needs a different setup. We cover all three so your business comes up regardless of which assistant your customer picks up.
Free · No call required
Find out what's holding your business back — for free.
The AEO Visibility Snapshot is a manual review of your website, Google Business Profile, and AI search readiness. You get a written report within 24 hours. No sales call. No obligation.
- Website speed & technical foundations
- Google Business Profile — what's missing
- Local search visibility vs your competitors
- AI search readiness (ChatGPT, Perplexity, Google AI)
- The one thing I'd fix first
Free AEO Visibility Snapshot
Get yours in 24 hours
Tell me your website and I'll send back a written review — what's working, what isn't, and what to fix first.
Manual review · no sales call · reply within 24 hours
Google-reviewed — read our reviews
Common Questions
AEO — Explained
What is Answer Engine Optimisation (AEO)?
AEO is the practice of structuring your content and technical setup so voice assistants return your business as the spoken answer. Where SEO puts you somewhere on a list, AEO makes you the one answer that gets read out. Different goal, different approach.
How does AEO differ from traditional SEO?
SEO gets your page ranked in a list of results. AEO targets the single answer a voice assistant reads back — a much narrower outcome that needs different content, different schema, and a focus on local intent. The two overlap, but they're not the same job.
Which platforms does your AEO service target?
We cover Google Assistant (featured snippets and the Google index), Siri (Apple Maps, Bing, and web results), and Amazon Alexa (Bing index). Each has different signals, but we handle all three inside a single engagement.
How quickly can AEO improve my voice search presence?
Featured snippet capture and voice answer frequency start to move for most clients within 45–60 days. Local queries — 'near me' searches and category questions — usually show results fastest. We track and report monthly so you can see exactly what's changed.
Does AEO help with Google AI Overviews as well?
Yes — the signals overlap significantly. Clear FAQ responses, Speakable schema, and well-structured local content all feed both voice answers and AI Overviews. In practice, AEO and GEO work better together, which is why we run them as a single programme.
Ready to Become
the Spoken Answer?
We'll audit your current voice search presence, show you which queries you should be winning, and map out what the content and schema work actually looks like. Free for London and Home Counties businesses.