01
You Only Pay When Someone Clicks
Unlike traditional advertising, Google Ads charges you only when a potential customer actively clicks through to your site. You pay for a visit, not a billboard impression nobody reads.
Google Ads Management for Local Businesses
At the top of Google while SEO builds.
Google Ads puts you at the top of the page while your organic rankings are still building. We set up and run paid search for trades and local firms across London and the Home Counties: ads on searches with a job behind them, calls tracked as leads, and spend cut on searches that don't bring in work.
Why Paid Search
Why Google Ads
Work for Local Businesses.
When someone searches for a service in your area, they're ready to act. Google Ads puts you in front of them at exactly that moment, ahead of your competitors.
02
You're at the Top Before They Scroll
Ads appear above organic results. For high-intent searches like 'emergency plumber Croydon' or 'accountant near me', paid placement means your business is the first thing a ready-to-buy customer sees.
03
Results From Day One
SEO takes months to build. Google Ads delivers traffic from the moment your campaign goes live. For new businesses or seasonal pushes, it's the fastest route to qualified inbound enquiries.
04
Targeting by Place, Time and Intent
Reach customers by location, device, time of day, and search intent. Instead of spraying your budget across the internet, we target the exact moments and people most likely to become your customers.
Our Process
How We Run
Your Campaigns.
We don't set up a campaign and walk away. We watch performance closely from launch and improve the campaign every month.
- 01 Audit & Research
We Learn Your Market Before We Spend a Penny
We analyse your competitors, identify the highest-intent keywords in your area, and build the campaign structure before a single ad goes live. Everything is driven by data.
- 02 Build
Campaigns Structured to Convert
We build tightly organised ad groups, write ad copy that earns the click, and set up conversion tracking so every click that turns into a call or enquiry is recorded and attributed correctly.
- 03 Launch & Monitor
Live From Day One
Campaigns go live with a clear budget framework and bid strategy. We monitor performance daily in the early stages, cutting waste and doubling down on what's working.
- 04 Optimise & Scale
Better Every Month
Google Ads rewards refinement. Each month we review search term reports, cut the terms draining budget, improve Quality Scores, and expand into opportunities your competitors are missing.
For Trades & Local Services
What a Trade Google Ads Account Should Include
A lot of wasted spend on trade accounts comes down to setup. These are the six things we put in place on every account before it goes live.
Searches worth paying for
Ads go on searches with a job behind them, like "emergency plumber Croydon" or "boiler repair near me". Broad terms such as "plumbing" mostly bring in researchers and job hunters.
A long negative keyword list
Words like jobs, salary, course, apprenticeship, DIY, how to and free are blocked from day one, so you aren't paying for clicks from people who will never book.
Calls counted as leads
Call assets and call tracking record every call that comes from an ad, so the monthly report shows calls and enquiries, not just clicks.
Ads that run when you can answer
The ad schedule matches the hours someone picks up the phone. An emergency locksmith can run late into the night. A decorator probably shouldn't pay for clicks at 2am.
A radius you'll actually travel
Ads only show in the towns and postcode districts you cover, so your budget isn't spent on people an hour's drive away.
A landing page for each service
Someone who searched for a boiler service lands on a page about boiler servicing with your number at the top, rather than on your homepage.
How Google Ads is priced
There are two separate numbers. Your ad budget is what Google charges for clicks, and we work with budgets from £500 a month upward. Our management fee covers the setup, the ongoing checks and the monthly report. You get both figures before anything goes live, and each monthly report shows spend, calls, enquiries and cost per lead. If you'd rather build organic visibility first, our SEO packages start at £99 a month.
Coverage Area
Google Ads Across London and the Home Counties
We run Google Ads for trades and local businesses within reach of London, targeted to the towns and postcodes you actually cover.
Free · No call required
Find out for free what's holding your business back.
Our free SEO audit, the Visibility Snapshot, is a manual look at what anyone can see of your business online today. I check four things from public data and email you one written document within one working day. No sales call, and I don't need any logins.
- Your website's speed, indexing, metadata and mobile layout
- Your Google Business Profile
- Where you rank today for your three main searches, on Google and on Maps
- Whether ChatGPT and Google AI Overviews mention you
- The one thing I'd fix first
Rather talk it through? Call +44 7513 852234.
Delivered within one working day
Get Your Free Visibility Snapshot
Tell me your website and where you work. I'll send back a written document on where you stand today and the one thing I'd fix first.
A snapshot of where you stand today. Doesn't include backlink audits, ranking history or reviews of another agency's work.
Manual review · no sales call · reply within one working day
Google-reviewed · read our Google reviews
Common Questions
Google Ads Questions, Answered
Is Google Ads worth it for tradesmen?
Usually, for trades where people search when they need someone now: plumbers, electricians, locksmiths, roofers and drainage firms. It works less well when the job is small and clicks in your area are expensive, so we check typical click costs for your trade and towns before you spend anything.
What are Local Services Ads, and should I run them?
Local Services Ads are the badge ads that can appear above the normal search ads. You pay per lead rather than per click. They aren't available for every trade or every area. If yours qualifies, we'll tell you whether they're worth running alongside search ads.
How much does Google Ads cost for a UK local business?
There's no fixed answer. It depends on your market, location, and competition. We work with budgets from £500/month upward and focus on maximising return within whatever budget you set. We'll give you a realistic picture before you commit.
How quickly will I see results from Google Ads?
Most campaigns start generating clicks and enquiries within the first 24–48 hours of going live. The first 30 days are a learning period while we refine targeting and bids. Performance typically improves significantly in months two and three.
What's the difference between Google Ads and SEO?
SEO builds organic rankings over months, and those rankings are a long-term asset. Google Ads delivers immediate visibility at the top of search results but stops the moment you stop paying. The most effective strategy uses both: Ads for immediate pipeline, SEO for compounding long-term authority.
Do you manage the ads or just set them up?
Full management. We set up, monitor, optimise, and report on your campaigns every month. You get a clear monthly summary of spend, clicks, conversions, and cost-per-lead, so you can see what you're paying for.
Can Google Ads work for my type of business?
If your customers search Google before making a purchase or booking, Google Ads can work for you. It's particularly effective for local service businesses (trades, clinics, home services, hospitality) where customers search with high intent and need to act quickly.
Ready to Fill Your
Calendar?
Stop waiting for organic traffic to build. A Google Ads campaign built around your market can put you in front of people searching this week.
Rather talk it through? Call +44 7513 852234.