I work through the same sequence with every client, because the order matters. You can't build authority on a broken foundation, and you shouldn't be spending on paid ads before organic is working for you. Step one is our free SEO audit, the Visibility Snapshot.
Most local business websites are doing quiet damage. Slow load times, thin pages, no structured data, a Google Business Profile that hasn't been touched in two years. I start here because everything else depends on having a solid base. There's no point running Google Ads to a site that loses people before the page loads.
You'll get a full technical audit, Core Web Vitals brought up to standard, on-page SEO across your key pages, and your GBP properly configured and verified.
Site Performance & Core Web Vitals
Conversion Architecture
Google Business Profile Setup
Step
AuthorityPhase 02
02
Show up in all three places people look.
Google, Siri, and ChatGPT are three different places the same customer might be searching for your service right now. Most businesses only show up in one of them, if that. I build your presence across all three, so you're easier to find wherever the question gets asked.
This is where I build location pages, service content, FAQ structure for voice search, and the signals that make it easier for AI tools to find and cite you for local queries.
Local SEO · Google Search
AEO · Voice & Smart Assistants
GEO · AI Answer Engines
Step
AccelerationPhase 03
03
Fill the gaps with paid, then pull back.
Once the organic foundations are in place, paid search works significantly better. You're not starting from zero, so your cost per lead tends to come down. I add Google Ads and Meta campaigns where they make sense, track what they bring in, and scale back as organic takes over. The goal is a business that doesn't depend on ad spend to survive.
Google Search Ads, local service ads, Meta lead generation, and monthly reporting that shows what each channel contributed to your pipeline.
Google Search Ads
Meta Lead Generation
Pipeline Reporting
Rankings usually start moving around months three to four.
Usually two to four weeks, depending on the size of your site and how much needs fixing. Some businesses have a solid base that just needs tuning, while others need more fundamental work. I'll tell you which after the audit.
Do I need to be involved during the build?
Not much. The kick-off call takes about an hour. I ask about your business, your ideal customers, and what you want more of. After that, you'll hear from me with occasional questions, but you're not managing the project. That's what you're paying me for.
When do I start seeing results?
The technical and GBP work tends to move quickly, and the first changes often show up in Search Console within a month or two. Organic rankings take longer. Expect to see real movement around months three to four, and the full effect by months nine to twelve. It's not glamorous, but that's the honest answer. Anyone promising page one in three weeks is not someone you should trust with your marketing budget.
Do I need all three phases?
Not necessarily at once. Some businesses start with Phase 01 and 02 and don't need paid search at all, because organic and GBP do the job. Others need leads immediately and start Phase 03 in parallel. I'll recommend what fits your situation, not what sells the biggest package.
What if I already have a website I like?
Then we keep it, if it's technically sound. I'm not in the business of rebuilding things that don't need rebuilding. If the site's fast, well structured, and converts, I'll work with what's there. If there are issues holding you back, I'll tell you exactly what they are and what fixing them would involve.
Being read out by a voice assistant and being cited by ChatGPT need different work. This explains where they overlap.
Free · No call required
Find out for free what's holding your business back.
Our free SEO audit, the Visibility Snapshot, is a manual look at what anyone can see of your business online today. I check four things from public data and email you one written document within one working day. No sales call, and I don't need any logins.
Your website's speed, indexing, metadata and mobile layout
Your Google Business Profile
Where you rank today for your three main searches, on Google and on Maps
Whether ChatGPT and Google AI Overviews mention you
Shared from our Google reviews. You can read them all on our profile.
"Highly recommend RankLocal. I was apprehensive at first as had been let down with a previous agency I used, but went with the Growth Engine and the level of insight, professional development and web exposure obtained from this was way above my expectation. Dan is clearly very knowledgeable in this field and extremely proactive."
Elliot Boorman
"Recently used Rank Local to redesign my website. Really happy with the finished product and the company were a professional outfit throughout the process."
Maximillian
Local Guide
"Thanks Rank Local — recently redone my website, very pleased with it, great work. Was a pleasure dealing with Daniel. We had our new site up and running within 3 weeks."
Daniel Byatt
"I had a site for my 1 man company for years that never really gained much traction so I decided to bring it up to date. Rank Local rebuilt the site and it looks so much better — modern and easier to navigate. I've already been contacted by people from the site so whatever they did, they did it right. Thanks again Dan."
Chevy Roach
"Excellent service and great people to work with. Sorted all our SEO ranking for 247 Cars with Google and we are on first page for all our service areas."
Andy Johnson
"Great service from Rank Local Agency. They redone my site — now I appear in AI search results for my business in Richmond. Using them for my social media management, all going well, nothing to fault. Recommended them to a friend also."
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