Look the part, win the work.
Customers judge your business by your logo, your van and your website before they ever speak to you. We design logos and brand identities for trades and local businesses across London and the Home Counties that look established on every one of them.
Why It Matters
Your brand is the impression your business leaves every time someone comes across it, and the logo is only one part of that. We build that impression deliberately.
Before a customer calls, they've already formed an opinion. Your logo, colours, and visual presentation communicate quality, trust, and professionalism in seconds. A weak brand identity costs you customers who never reach out, and you'll never know how many.
A business that looks the same on Google, social media, signage, and invoices is a business people remember. We build a complete brand system around the logo, so every touchpoint reinforces the same impression.
Customers pay more for businesses that look established and trustworthy. A professional brand identity shifts you out of the race-to-the-bottom on price and into a position where your reputation does the selling.
Every branded touchpoint, from a van wrap to a storefront sign or a business card, is passive marketing working around the clock. We make sure those assets are worth noticing.
What's Included
Everything you need to show up consistently and professionally across digital, print, and physical touchpoints.
Custom logo design that works at any size, in any colour, on any surface. It's built around your business, not adapted from a template or a stock icon with your name on it.
We define your primary and secondary palette, select typefaces that match your positioning, and document usage rules so your brand stays consistent across every application.
A clear brand guidelines document covering logo usage, colour codes, typography, and tone of voice. Hand it to any designer, printer, or signage company and your brand stays consistent.
We produce the practical files your business uses day to day: business cards, email signatures, social media profile assets, letterheads, and document templates, all formatted and ready to go.
Built for Real Use
A trade brand gets seen on a van at a junction, on a hi-vis jacket, on a Google Maps listing and on a phone screen. We design for all of them from the start.
A logo and phone number that someone can take in while driving past: few colours, strong contrast and no fine detail.
Your logo has to work as a browser tab icon and as the round profile photo on Google Maps, not just on a business card.
A single-colour version for embroidered workwear, stamps and invoices, where full colour isn't an option.
The same logo, colours and photo style on your profile, your website and your van, so customers recognise you wherever they find you.
Gas Safe, NICEIC, TrustMark or Checkatrade badges sit alongside your brand without cluttering it.
Vector files for signage and print, plus web and social versions, so you never have to ask a designer to dig out the original.
Branding is priced per project, because a logo tidy-up and a full identity with guidelines and applied assets are very different jobs. Most full projects take 3–5 weeks from brief to final files. Tell us what you need on a call and you'll get a quote before any work starts. You can see the sites we've built for trades in the portfolio.
Coverage Area
We design brands for trades and local businesses within reach of London, from a logo refresh to a full identity.
Free · No call required
Our free SEO audit, the Visibility Snapshot, is a manual look at what anyone can see of your business online today. I check four things from public data and email you one written document within one working day. No sales call, and I don't need any logins.
Rather talk it through? Call +44 7513 852234.
Delivered within one working day
Tell me your website and where you work. I'll send back a written document on where you stand today and the one thing I'd fix first.
A snapshot of where you stand today. Doesn't include backlink audits, ranking history or reviews of another agency's work.
Manual review · no sales call · reply within one working day
Google-reviewed · read our Google reviews
Common Questions
Your logo as vector files (SVG and PDF) for print and signage, and PNG files for the web and social media, in full colour, one colour and white versions, along with the brand guidelines document.
Yes, as part of the applied assets if you need them. We design the artwork for vans, signs and workwear so it matches the rest of your brand, and supply it in the format your sign maker or printer asks for. They handle the printing and fitting, and the exact scope is agreed in your quote.
A full brand identity project typically includes logo design (primary and alternate versions), colour palette, typography selection, brand guidelines document, and a suite of applied assets like business cards, social profile images, and email signature. The exact scope depends on your needs.
Most brand identity projects are completed within 3–5 weeks from brief to final files. We run a structured process (discovery, concept development, refinement, delivery), so timelines stay predictable.
Yes. It's a common brief: keep the recognisable elements, then modernise and strengthen the rest. We assess what's worth keeping, what's holding you back, and rebuild from there.
Yes. Many clients combine brand identity with web design so their site and visual identity are built together from the ground up. It's the most efficient approach and produces the most cohesive result.
Yes. We offer logo refinement as a standalone project. That can mean cleaning it up, rebalancing proportions, improving versatility, or modernising it. We'll give you an honest assessment of what's worth fixing versus starting fresh.
Stop losing customers to businesses that look more established. Let's build a brand identity that makes you the obvious choice in your market.
Rather talk it through? Call +44 7513 852234.
Client Reviews
Shared from our Google reviews. You can read them all on our profile.
"Highly recommend RankLocal. I was apprehensive at first as had been let down with a previous agency I used, but went with the Growth Engine and the level of insight, professional development and web exposure obtained from this was way above my expectation. Dan is clearly very knowledgeable in this field and extremely proactive."
Elliot Boorman
"Recently used Rank Local to redesign my website. Really happy with the finished product and the company were a professional outfit throughout the process."
Maximillian
Local Guide
"Thanks Rank Local — recently redone my website, very pleased with it, great work. Was a pleasure dealing with Daniel. We had our new site up and running within 3 weeks."
Daniel Byatt
"I had a site for my 1 man company for years that never really gained much traction so I decided to bring it up to date. Rank Local rebuilt the site and it looks so much better — modern and easier to navigate. I've already been contacted by people from the site so whatever they did, they did it right. Thanks again Dan."
Chevy Roach
"Excellent service and great people to work with. Sorted all our SEO ranking for 247 Cars with Google and we are on first page for all our service areas."
Andy Johnson
"Great service from Rank Local Agency. They redone my site — now I appear in AI search results for my business in Richmond. Using them for my social media management, all going well, nothing to fault. Recommended them to a friend also."
Daniel Brewster