Most "free SEO audits" are automated PDFs designed to scare you into a contract. This one is different. I spend around 45 minutes manually reviewing your website, your Google Business Profile, your local search visibility, and your AI search readiness — then send you a written report by email. No sales call. No pitch at the end. If everything looks fine, I'll tell you that.
Free · No call required
Our free SEO audit — the Visibility Snapshot
Tell me your website and I'll send back a written review within 24 hours — what's working, what's holding you back, and the one thing I'd fix first.
Manual review · no sales call · reply within 24 hours
The problem with free audits
You've probably already requested a "free SEO audit" from one or two agencies. You know how it goes.
A form fires off an automated PDF — usually from a white-label tool like SEMrush, Ahrefs, or one of the cheaper alternatives. It tells you your site has 247 issues. Some of them are real. Most of them are nonsense. The PDF includes a recommended action plan that conveniently matches that agency's £2,000/month retainer.
Three days later someone from sales calls. Then someone else from sales calls. Then you get added to an email sequence.
That's not an audit. That's lead bait.
✗ Typical "free SEO audit"
✓ The RankLocal Visibility Snapshot
What's covered
The Visibility Snapshot covers six specific areas of your business's online presence. Each section is reviewed manually — not by a tool. The output is one written document, sent by email, that you can read in about ten minutes.
Speed, Core Web Vitals, mobile usability, technical SEO, indexability, structured data, on-page basics. The foundation work Google measures before it even thinks about ranking your content.
Profile completeness, primary and secondary categories, review velocity and response rate, photo and post activity, NAP consistency, and your current map pack position for your top local searches.
Where you currently rank versus your top three local competitors for the searches that actually drive calls. Not vanity keywords — the high-intent ones that produce enquiries.
Whether ChatGPT, Perplexity, and Google AI Overviews can find your business and cite you as the answer when someone in your area asks for a recommendation. Most London businesses score zero here. The few that don't have a massive head start.
Whether you can actually measure the leads your website generates. If your tracking is broken, you have no idea what's working — and you're paying for marketing decisions made in the dark.
If you're running ads or thinking about running ads, whether your landing pages, tracking, and conversion paths are set up to make those ads pay back. A lot of ad budget gets wasted on sites that can't convert the clicks.
Your report
One written document. Plain English. No jargon you have to Google.
It will tell you:
You'll get it by email within 24 hours of submitting the form. There's no follow-up call unless you ask for one. There's no email sequence. If you read the report and decide RankLocal isn't the right fit, that's a perfectly reasonable outcome — and you've still got a free audit you can use to brief whoever you do hire.
Right fit?
This is right for you if:
Probably not the right fit if:
The process
Your name, email, and website URL. That's it. No phone number, no company size dropdown, no "what's your monthly marketing budget" question. Three fields.
I spend around 45 minutes manually reviewing the six areas above. I look at your site, your Google Business Profile, your map pack positions, your competitors, your AI search visibility, your tracking setup. Then I write up what I find.
Within 24 hours, you get a written document by email. Read it whenever suits you.
If the foundations are weak, you might want a one-time Foundation Fix project. If they're solid and you want to push for growth, monthly SEO might make sense. If everything looks fine — and sometimes it does — I'll tell you that and we both move on with our lives. No pressure either way.
Honest answer
Two reasons.
First — most of the businesses I audit don't actually need a full retainer. They need one or two specific things fixed. The Snapshot tells them which things, and they can decide whether to fix those things themselves or hire someone to do it. Either is fine. The cost of the audit to me is 45 minutes of focused work, and the goodwill it builds is worth far more than the time.
Second — most agencies dress up an automated tool as "expertise" and use it to bully business owners into contracts they don't need. That's the opposite of how I want to work. The honest audit is the lead magnet, the antidote, and the marketing — all in one.
If we end up working together after the audit, great. If we don't, you've still got a clear picture of where you stand. That's the deal.
Free · No call required · 24-hour turnaround
Tell me your website and I'll send back a written review within 24 hours.
Manual review · no sales call · reply within 24 hours
Common Questions
Yes. No payment, no card, no trial. You give me your name, email, and website URL. I send you a written audit within 24 hours. That's the entire transaction.
There isn't one. I get paid by the businesses I end up working with after the audit. Most audits don't convert into work — and that's fine. The audit pays for itself in goodwill and referrals over time. If you read the report and decide RankLocal isn't the right fit for you, no one will chase you.
Other agencies plug your URL into a tool like SEMrush or Ahrefs and email you the PDF the tool generates. That takes 30 seconds and tells you nothing useful. The Visibility Snapshot is 45 minutes of manual work by one person — me — looking at your site, your Google profile, your competitors, and your AI search visibility in the context of your specific market.
Within 24 hours of submitting the form. Sometimes faster, depending on the queue. You'll get an email confirmation when the request comes in.
No. The report is delivered by email and that's the end of the interaction unless you choose to reply. There's no automated sequence, no sales call booked into your calendar, no chasing.
Primarily London and the Home Counties — Surrey, Hertfordshire, Essex and Kent — because that's where I work. I'll audit UK businesses outside that area too, but I won't take them on as ongoing clients, so the audit will focus on what you can act on yourself.
The audit works best on sites that have been live for at least 3 months — there needs to be enough data for me to actually review. If your site is brand new or you don't have one, get in touch directly and I'll tell you what I can do.
No. The audit is done from publicly available data and the tools I use myself. You don't need to give me access to anything.
The audit tells you what your business needs, not what it will cost — those are separate conversations. If you want pricing after reading the report, you can request a quote then, with no obligation.
No. The whole point is to give you a clear priority — the one thing to fix first — not to hand you a 50-page list of problems. If your site has serious issues, the audit will say so plainly and tell you which one to address first. The rest can wait.
Yes, absolutely. The report is yours. Share it, forward it, print it, ignore it — it's your document.
The Visibility Snapshot takes me around 45 minutes to put together. You get a clear view of where your business is and isn't visible online — and one specific thing to fix first. No call required. No pitch at the end. If everything looks fine, I'll tell you that.
Name, email, and website URL is all I need.
Client Reviews
Shared from our Google reviews — read them all on our profile.
"Highly recommend RankLocal. I was apprehensive at first as had been let down with a previous agency I used, but went with the Growth Engine and the level of insight, professional development and web exposure obtained from this was way above my expectation. Dan is clearly very knowledgeable in this field and extremely proactive."
Elliot Boorman
"Recently used Rank Local to redesign my website. Really happy with the finished product and the company were a professional outfit throughout the process."
Maximillian
Local Guide
"Thanks Rank Local — recently redone my website, very pleased with it, great work. Was a pleasure dealing with Daniel. We had our new site up and running within 3 weeks."
Daniel Byatt
"I had a site for my 1 man company for years that never really gained much traction so I decided to bring it up to date. Rank Local rebuilt the site and it looks so much better — modern and easier to navigate. I've already been contacted by people from the site so whatever they did, they did it right. Thanks again Dan."
Chevy Roach
"Excellent service and great people to work with. Sorted all our SEO ranking for 247 Cars with Google and we are on first page for all our service areas."
Andy Johnson
"Great service from Rank Local Agency. They redone my site — now I appear in AI search results for my business in Richmond. Using them for my social media management, all going well, nothing to fault. Recommended them to a friend also."
Daniel Brewster