Plastering & painting · Harefield, Middlesex
Hancock Plastering & Painting
A plastering and painting firm's website, rebuilt with a fixed-price quote form beside the opening and a page for every service and area.
Website rebuild and local SEO
Painter & Decorator Website Design Across London & the Home Counties
That Wins the Three-Quote Race
Every decorating job in London is a three-quote comparison, and the winner is rarely the cheapest. It's the decorator the customer trusts inside their home. That trust gets decided on your website before you've picked up the phone: the close-up of a perfect cut line, the review from a named street, the guide price that proves you won't invent a number on the doorstep. I build decorator sites that settle the comparison in your favour before the quote visit happens.
Finish photography led Guide pricing on-page Dulux / PDA proof Interior + exterior seasons Per-area landing pages
Free · No call required
Get Your Free Visibility Snapshot
A snapshot of where you stand today. Doesn't include backlink audits, ranking history or reviews of another agency's work.
Manual review · no sales call · reply within one working day
The problem
The Job Goes to the Decorator They Trust
Decorating might be the most quote-shopped trade in London. The customer redoing a two-bed flat in Balham gets three quotes as a reflex, and every decorator knows the sinking feeling of losing a job you priced fairly to someone £150 cheaper. The part that stings less is that most of those customers didn't pick on price. They picked the decorator who felt safest to let into their home for a week.
That feeling gets formed on your website, before any quote visit. Most decorator websites do nothing to form it: a template homepage, a handful of wide shots where every wall looks the same as every other painted wall in London, no prices, no faces, no streets. When all three quotes look identical online, the cheapest one wins by default.
The decorators who break that cycle show the things the others can't: cut lines up close, a named review two roads over, a guide price published in the open, and how they treat a house they're working in. None of that costs money. It costs a website that was built to say it.
✗ The decorator site you probably have
✓ The site that wins the comparison
Wide shots where every wall looks the same
Close-ups of cut lines, woodwork and wallpaper seams
No prices anywhere
Guide prices per room, published in the open
One "painting & decorating" services page
Interior and exterior sections that follow the seasons
Dulux logo in the footer, unexplained
"Vetted, insured and guaranteed through Dulux" in one line
Anonymous five-star widgets
Named reviews with streets: "Claire, Balham"
Contact form that goes quiet for two days
24-hour reply promise, stated on the page
Coverage: "all London areas"
A proper page for each borough you work
Two seasons
A Decorating Year Has Two Halves. So Does the Site.
March to September
Exterior season
Masonry and render, fascias and soffits, sash windows, front doors. Weather-window jobs that customers book weeks ahead, so the exterior pages need to be ranking in February, not July. Scaffold access, paint systems and how many years the finish lasts all answered on the page.
October to February
Interior season
Full flats and houses, kitchens, staircases, wallpapering, pre-sale spruce-ups before spring listings. Customers are living in the house while you work, so the site answers what they're worried about: dust, furniture, smell, how long each room is out of action.
What it takes
What a Decorator Website Needs to Have
Every element has one purpose: make yours the quote the customer already wants to accept before you've knocked on the door.
01
Finish photography that survives a zoom
Decorating is judged in the details: the cut line between wall and ceiling, the panel door with no brush marks, wallpaper seams you can't find. Close-up shots of finished work are your proof of craft, and almost no competitor bothers.
02
Honest price guidance on the page
Room-by-room guide prices or a day-rate range. It filters out bargain hunters, pre-frames your quote, and answers the question every visitor came to ask.
03
Interior and exterior split by season
Two kinds of work means two search seasons and two sets of pages. Exterior pages that rank before spring; interior pages that carry the winter. One combined "painting services" page does neither job.
04
Trade proof, explained
Dulux Select vetting and guarantee, PDA membership, public liability figure, years on the brushes. Each one gets a sentence of explanation, because a logo without context is wallpaper.
05
Reviews with streets attached
"Immaculate finish, whole flat done in four days" from Claire in Balham beats five anonymous stars. Local names and areas sit next to the quote CTA, where the decision happens.
06
Per-area pages for your patch
"Decorator Clapham" goes to the site with a Clapham page. Cover the boroughs you work in with proper pages, each carrying local jobs and local reviews.
The process
How We Build a Painter & Decorator Website
Most projects launch within 2–4 weeks.
Week 1
Audit and architecture
I review your current site or profile, your Google Business Profile, your photos, and the decorators outranking you in your area. You get a written summary of what's costing you quote requests and the page architecture for the new build.
Week 2
Build
Fast, properly structured pages on Astro. Interior and exterior service pages, wallpapering and specialist finishes if you offer them, commercial section if you need one, per-area pages for your patch. Trust signals, guide pricing, schema markup and conversion tracking baked in.
Week 3
Content and refinement
Copy written for how decorating customers compare quotes and decide. Your real finishes photographed properly, plus a simple checklist so every future job feeds the portfolio before the furniture goes back. Review integration and speed optimisation.
Week 4
Launch and indexing
Site goes live, sitemap submitted, old site redirected so any existing rankings carry over. Conversion tracking confirmed. Watched for the first 60 days, with anything Google flags fixed as it appears.
Our work
Hancock's rebuild: a page for every service and area
Hancock Plastering & Painting is based in Harefield. Its rebuilt site has a fixed-price quote form beside the opening, 14 service pages and 27 area pages, so a customer searching for a decorator in their own town lands on a page about that town.
Coverage Area
Painter & Decorator Web Design Across London and the Home Counties
If you paint and decorate within an hour of central London, I can build the site you need.
Common Questions
Decorator Website Design: Frequently Asked Questions
How much does a painter and decorator website cost in London?
A properly built decorating site with interior and exterior sections, finish photography, per-area pages and full SEO foundations is the Growth Engine plan: £1,495 setup, £449 a month after that with hosting, care and ongoing SEO included, and a 12-month minimum. Decorators who only want the site itself get a fixed-price quote, with half due up front and half before launch. Smaller sites start at £499 plus £99 a month. One decent exterior repaint won through the site covers several months of it.
Decorating is competitive and everyone quotes low. How does a website help?
Because almost nobody hires the cheapest decorator. They hire the one they trust not to wreck their house. Your site wins that trust before the quote visit: close-up photos of your cut lines and finishes, real reviews naming real streets, your insurance figure, how you protect furniture and floors. When your quote arrives £200 higher than the cheapest, the customer already knows why.
Should the site give price guidance, or does that scare people off?
Give guidance. "From £X per room" or a day-rate range filters out the people who were never going to pay properly, and reassures everyone else that you're not going to invent a number on the doorstep. The decorators who publish honest guide prices get fewer enquiries and win more of them, which is the better problem to have.
Is Dulux Select or PDA membership worth showing?
Yes, prominently and with a line of explanation. Dulux Select Decorators are vetted, insured and guaranteed through Dulux, but customers don't know that unless you tell them. Same with the Painting and Decorating Association. One sentence turns a logo into a reason to pick you.
My work is mostly word of mouth. Do I actually need a site?
Word of mouth is exactly why you need one. Every recommendation gets checked online before anyone phones. If your name has no site, or only a dead Facebook page, some of those warm referrals quietly go to the decorator who looks established. The site's job is to turn the recommendations you've already earned into calls.
Interior work in winter, exterior in summer. Can the site reflect that?
It's built around it. Exterior pages carry the weight from March to September (masonry, render, fascias, front doors), and interior pages take over for the winter months (full flats, kitchens, staircases, wallpapering). Seasonal emphasis also decides what we put in front of Google and when, so you're visible for exterior searches before the season starts, not halfway through it.
How long does the build take?
2–4 weeks from sign-off to launch. The bottleneck is usually photography. Decorators are terrible at photographing finished work before the furniture goes back. I'll give you a two-minute checklist per job so the portfolio keeps growing after launch.
Do you handle commercial decorating too?
Yes, with its own section written for the people who buy it: landlords, letting agents, offices, schools during holidays. Out-of-hours working, dust control, CHAS or SafeContractor accreditation if you hold it, and references from repeat commercial clients. Different buyer, different page.
Want a Decorator Website That
Wins Quotes Before You Visit?
Start with our free SEO audit, the Visibility Snapshot. I check your site's speed, indexing and metadata, and how your finish photos display on a phone. I look at your Google Business Profile, photos and reviews included, and where you rank today for your three main searches, say 'painter decorator Clapham' or 'exterior painting Balham', with Google and Maps shown separately. And I check whether ChatGPT and Google AI Overviews mention you when someone asks for a decorator. You'll get one written document by email within one working day, with the one thing I'd fix first. It reflects where you stand today, so it doesn't include backlink audits, ranking history, competitor reports or a review of another agency's work. I don't need any logins, and there's no sales call attached.